Work remotely as the Director of Marketing at The Foundation for International Education (FIE) and earn up to $85,000 a yearWho: Must have a proven track record in student recruitment and marketing in higher education, Must understand the US higher education market with particular emphasis on studying abroad
Deadline: ASAP!!!
The Foundation for International Education (FIE) is searching for a Director of Marketing to lead their overarching and evolving marketing and sales plans. Reporting to the Chief Operating Officer, the Director of Marketing will oversee the London-based Marketing Team and work with FIE's wider team based in the UK, Ireland, Spain, and the US. As Director of Marketing, you will be at the forefront of championing the FIE's organizational mission to provide high-quality educational experiences to the global community. You will also lay strong foundations for the department and company, starting with the company's brand and voice, and looking at wider data and trends to ensure successful sales and recruitment.
What you'll doAs the Director of Marketing, some of your responsibilities will include:
Creating B2B marketing and business growth plans and reporting to the Chief Operating OfficerDeveloping cost-effective strategic plans for business growth, marketing, brand, and communicationsSupporting new university partner recruitment in collaboration with senior leadership and key staffManaging departmental budget and reporting on return on investment across marketing and business growth campaigns and activitiesEngaging in thought leadership in conjunction with FIE senior leaders to support organizational growthIdentifying and evaluating success against key performance indicatorsProviding competitor and market intelligence assessments, identifying FIE's market position and USPs, and developing strategies to enhance the brand and promote FIE's position within the study abroad communityWhat you'll bringThe ideal candidate for this role will have the following qualities:
Post-graduate level or equivalent experienceExperience in the successful design, implementation, and management of marketing and recruitment strategiesAbility to understand digital and technological developments as they relate to marketing and student recruitmentStrong graphic design ability in Adobe Creative SuiteExperience in project management including web and print aspects of a busy communications and marketing officeBasic HTML knowledgeExperience working with CRM systemsTravel requirements: 1 to 2 trips per year as deemed necessary
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