Test And Targeting Analyst Region South Europe (They /She / He)Full-timeAt H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone – regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.
In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed? Learn more about H&M here.
As a Test and Targeting Analyst, you will play a key role in driving customer value and sales by supporting regional markets with targeted customer selections and media strategies. You will work cross-functionally to optimize omni-channel performance and customer-centric initiatives.
Main Responsibilities: Customer Selections, Segments, and Audiences: Support regional markets in selecting the right customer segments and target audiences for various activities using global segment structures (Adobe & SAS) for media, rewards, and communication channels. Verify segment sizes and relevance to ensure effective targeting.Set-up of Tests and Follow-up Results: Assist in setting up the correct test approach for hypotheses from different teams & stakeholders, follow up on test results, and present findings with actionable recommendations. Continuously learn and apply new testing tools and methods.Identify business growth opportunities: Together with Insights & Analytics team members, identify business growth opportunities to increase customer lifetime value and profitability through segmentation and hypothesis testing with the final aim of contributing to regional growth.Recommend Customer-Centric Commercial & CRM Actions: Analyze marketing performance on a customer and media level, seeking a positive impact on customer lifetime value and profitability, having a cost-conscious mindset.Drive the Test and Learn Agenda: Lead the region's test and learn agenda, upskill regional teams on testing importance, and leverage tools such as MMM and Attribution Models to assess the incrementality of media investments.Collaboration with Global and Other Regional Teams: Act as the point of contact for targeting and testing between regional and global teams. Share insights, collaborate with global functions, and apply targeting strategies to enhance customer relevance and media effectiveness.Education: Bachelor's degree in Economics, Statistics, Engineering, or related field. An advanced degree or relevant certifications are advantageous.Skills & Experience: Self-motivated, result-oriented problem solver with strong business sense to be able to put insights into the right context.Proficiency in using CRM platforms and familiarity with data analysis and reporting tools.Knowledge, skills, and interest in business and customer analysis.Strong analytical skills and proficiency in data analysis tools and statistical techniques.Proficiency in SQL and experience managing large datasets from multiple data sources.Knowledge of Python/R or other programming language.Excellent communication and presentation skills to convey analysis findings and recommendations effectively.Ability to translate insights into actionable strategies and support cross-functional teams in decision-making with the ability to drive recommendations through to key stakeholders.Detail-oriented with the ability to manage multiple projects and deadlines.Understanding of customer journey mapping and customer experience principles.Proven experience (typically 3+ years) in CRM management, customer analytics, or related roles.Experience working in PowerBI, Tableau, or other data visualization tools is highly meriting.Experience with creating and maintaining strong working relationships with people from different business functions.Meriting competence within digital/tech and omni ways of working.This is a full-time position and will be based in Barcelona.
If you feel that your experience, skills, and ambitions align with this position, please apply no later than Monday 29/12/2024.
We look forward to receiving your application.
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.
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