.The Brand, Marketing and Communications (BMC) function plays an important role in helping to achieve EY's ambition to create long-term value as the world's most trusted, distinctive professional services organization.
Through the collective power of BMC, and our other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
Globally BMC comprises over 2,000 professionals, working across the Global Executive and Regions in: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications& Employee Engagement; Corporate communications.BMC also includes a number of teams who are responsible for digital channels, content development, editorial, webcasts, events-staging, strategy, planning and operations.What you can expect from us - enriching experiences that will last a lifetime As part of the drive to strengthen cross-border collaboration and better serve EY clients, EY has brought together three existing regions to form a new, enlarged Europe West (EW) Region.
In line with the firm's global strategy, one of the region's key business priorities is to elevate sectors in how it goes to market, ensuring it brings the whole of EY to clients.
In this context, we are building a team of commercial, strategic and experienced marketing individuals - each focused on one of the region's seven priority sectors - to drive distinctive regional sector issue-based and buyer-centric go to market programs to build our brand, help deepen and broaden client relationships and generate demand to drive profitable growth.
The Technology, Media & Telecommunications Sector BMC Leader is a key role in the Europe West Integrated Go-to-Market (iGTM) team, reporting to the region iGTM Director.You will help shape the sector regional go to market strategy, decide where and how marketing can have the most impact to support the sector business objectives, develop client-centric brand to demand programs that bring together the best of EY in a coherent and compelling way and lead the activation of these programs regionally.
You will also be involved in driving cross-sectors programs aimed at the top regional accounts.
In order to do so, you will collaborate with the EW TMT Board, BMC and Market teams across the region as well as with the Global TMT BMC team.
As a member of the regional BMC team, you will contribute to creating a best-in-class BMC function.Your key responsibilities The TMT Sector BMC Leader is accountable for:Acting as a trusted advisor to the EW TMT Leader to actively make choices and prioritise BMC resources and budget in alignment with the sector growth strategy.Agreeing with the EW TMT Leader and Board the marketing priorities and related plan to deliver on the sector business objectives and growth ambition