Project Overview: We are looking for a graphic designer or a creative team specialized in creating visual content for advertising campaigns on social networks (primarily Facebook and Instagram ads). The project consists of designing 10 images in different formats (feed and stories) to promote a university academy. The images are expected to be highly persuasive, conversion-oriented, and perfectly adapted to the advertising standards and best practices on social media.Image Requirements:Each image must have two versions:Square format (x) for the feed of Facebook and Instagram.Vertical format (x) for stories on both platforms.The images should vary in terms of colors, visual style, typography, and tone, aiming to test which style performs better on each platform.The copy of the ads should be adapted or proposed by the designer, being concise, impactful, and aligned with the academy's objectives.The professional will have creative freedom to implement necessary variations based on good digital marketing practices and optimization of advertising campaigns on social media.If the designer considers it strategic to include a couple of short videos (between 15 and 30 seconds) to complement the campaign, we are open to discussing that possibility and adjusting the budget accordingly.Target Audience: The campaigns will primarily target a young audience, aged 18 to 30, seeking to advance their academic and professional training. Therefore, it is crucial that the images and potential videos reflect dynamism, modernity, and educational quality, while inviting action and generating an emotional connection with the audience.Objective: The ultimate goal is to maximize lead capture and increase conversions through visually appealing and optimized campaigns for each format.Experience Valued: Previous experience in creating advertising content for the educational sector and in using tools such as Facebook Ads Manager, Instagram Ads, and integrating A/B testing strategies will be valued.Category: Design & MultimediaSubcategory: Images for Social NetworksWhat do you need? Create new images from scratchIs this a project or a position? ProjectRequired Availability: As neededDelivery Term: Not specifiedSkills Needed: Graphic Design, Adobe Illustrator, Adobe Photoshop, Facebook Animation, Corporate Brand Identity, Illustration, Internet Marketing, Marketing, Social Media Marketing#J-18808-Ljbffr