Paid Search Account Manager – German speaker (hybrid or full remote working) Job Description Lastminute.Com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the SEM team.
The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing, and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM.
She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.
Key Responsibilities Full ownership of performance for a specific market or product area.
Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target.
Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
Address and escalate campaign performance issues, perform regular optimization of marketing campaigns.
Optimize accounts to target, management of roadmaps, and ensuring timely delivery.
Work closely with IT team on creating, managing, and developing tools to automate bids, landing page optimization, reporting.
Establish new processes and improve existing campaigns with automation solutions.
Support internal sharing of knowledge through training and coaching.
Adherence of Performance Marketing best practice at all times.
Develop your product knowledge as tools/products evolve/change.
Qualifications Proven Performance Marketing experience, 3 years with a preferred focus on SEM.
Advanced Excel skills to interpret and analyze data from multiple sources.
Very data-oriented, strong analytical and numeracy skills.
Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
Experience in managing large budgets for Paid Search campaigns.
Good understanding of automated bidding (Google Ads, Search Ads 360, etc).
Desire to collaborate with other departments outside of SEM team to enhance paid search campaigns.
Minimum knowledge of MySQL, BigQuery.
Understanding of A/B test tools.
A good understanding of App Campaigns channel is a plus.
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