.1.Gif Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. Expiry: Session Type: Pixel AWSALB (x2) Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Expiry: 7 days Type: HTTP AWSALBCORS (x2) Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Expiry: 7 days Type: HTTP Expiry: Session Type: HTTP tId Preserves the visitor's session state across page requests. Expiry: 180 days Type: HTTP Expiry: Persistent Type: HTML Expiry: Session Type: HTTP wp-wpml_current_language Designates the country code that is calculated based on the user's IP address. Used to determine what language should be used for the visitor. Expiry: Session Type: HTTP _fbp (x3) Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Expiry: 3 months Type: HTTP _session_id Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. Expiry: Session Type: HTTP _ga (x3) Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. Expiry: 2 years Type: HTTP _ga_# (x3) Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. Expiry: 2 years Type: HTTP _gcl_au (x3) Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Expiry: 3 months Type: HTTP IDE Pending Expiry: 400 days Type: HTTP pagead/landing Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. Expiry: Session Type: Pixel cee Registers a unique ID that identifies the user's device during return visits. Used for conversion tracking and to measure the efficacy of online ads. Expiry: 3 months Type: HTTP pagead/1p-user-list/# Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites