Strategic Marketing Manager, Planning And Performance Measurement, Industrial AutomationLocation: Barcelona, Catalonia, ES
Role Mission: We are seeking a highly skilled and experienced senior manager to develop and lead the new Strategic Marketing Planning function within the Industrial Automation business. In this role, you will be responsible for defining and providing a structured marketing approach for Industrial Automation, ensuring that marketing efforts are aligned with overall business objectives and focus on impactful activities. By mapping out and prioritizing our marketing action plans for implementation, you will help ensure resources are streamlined and allocated, optimizing marketing investments. The role will act as a key lever to drive transformation and success in an international environment.
Main Responsibilities:Lead the development and implementation of the strategic marketing planning, prioritization, and performance tracking tailored to the Industrial Automation growth strategy to deliver an effective annual marketing and execution plan.Drive the strategic marketing planning ensuring goal setting, success measurement, resource allocation, and execution roadmap while being flexible to adapt in a changing environment.Collaborate with cross-functional teams across the Industrial Automation and key markets/countries to align on the marketing strategies, action plans, and milestones to ensure impactful execution.Review and analyze existing planning processes and cadence to provide recommendations, guidelines, and actionable insights for better alignment and impact.Set and measure marketing plan's effectiveness based on agreed success metrics and KPIs with leaders as part of the planning handshake.Analyze marketing plan impact, extracting key data insights to support, adapt, and adjust plans for increased effectiveness.Develop and nurture relationships with key stakeholders to ensure alignment, support, and visibility, specifically with our main countries.Drive innovation in strategic marketing planning methodology and project planning, leveraging advanced tools and staying abreast of best practices to continuously improve our capabilities.Profile:Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.8+ years of global experience in marketing in an MNC or a marketing agency.Proven experience in marketing strategy, project management, and planning.Leverage processes and tools to develop marketing strategies for business impact and growth.Proficiency in project management tools and strong organizational skills.Ability to simplify processes and implement effective frameworks for execution and performance tracking.Strong problem-solving skills and willingness to roll up sleeves to get the job done.Excellent communication skills with the ability to drive change management.Highly developed interpersonal, advocacy, negotiation, and communication skills to work effectively with individuals without direct line authority.Strong sense of ownership with a bias for action and focus on outcomes.Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us. Become an IMPACT Maker with Schneider Electric – apply today!
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