People Manager | Driving Organizational Growth We are looking for a dynamic and creative Strategic Marketing Manager. Reporting directly to the Chief Growth Officer, you will be responsible for evaluating solution options in the Marketing and Growth areas, consulting with a range of stakeholders to define and articulate business needs in a way that enables the design and delivery of solutions that add value to the users and improve our growth.Your key responsibilities will include:Leading the development and implementation of comprehensive marketing campaigns, leveraging insights from market research, consumer studies, and competitive analysis to drive customer acquisition and revenue growth.Collaborating closely with cross-functional teams, including Marketing, Data Analytics, Product Development, Communications and Operations, to translate strategic priorities into compelling campaign concepts and user acquisition and retention flows.Harnessing the power of data analytics to inform marketing strategy, segmentation, and targeting, ensuring campaigns and customer acquisition and retention flows are effectively tailored to meet the needs and preferences of target audiences.Supporting and optimizing traffic acquisition campaigns, including out-of-home (OOH) and media buying initiatives, to drive targeted audience engagement and conversion across various channels, ensuring alignment with overall marketing strategy and business objectives.Developing innovative and engaging campaign concepts, messaging, and creative assets across various channels, including digital, social media, email, and offline marketing, to drive awareness, engagement, and conversion.Monitoring marketing performance and KPIs, such as conversion rates, customer acquisition costs, and ROI to identify opportunities for optimization and drive continuous improvement.Conducting post-campaign and monthly analysis and reporting, capturing learnings and insights to inform future campaign strategy and enhance overall marketing effectiveness.Providing strategic guidance and thought leadership to senior management and stakeholders, articulating the rationale behind marketing initiatives and advocating for resource allocation to support strategic priorities.Fostering a culture of creativity and collaboration, encouraging cross-functional teamwork and knowledge sharing to drive innovation and achieve organizational objectives.You will feel in your element if:Bachelor's degree in Marketing, Business Administration, Communications, or related.High level of English.5-7 years of progressive experience in business analysis or in marketing campaign management, preferably within the entertainment or digital media industry.Proven track record of successfully developing and executing innovative marketing campaigns that drive customer acquisition, engagement, and revenue growth.Strong creative and conceptual thinking skills, with the ability to develop compelling campaign concepts, messaging, and creative assets that resonate with target audiences.Proficiency in data analytics and campaign performance measurement, with the ability to interpret complex data sets and derive actionable insights to optimize campaign performance.Excellent project management skills, with the ability to manage multiple campaigns simultaneously, prioritize competing demands, and deliver results on time and within budget.Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.Passion for the adult entertainment industry and a commitment to driving innovation and excellence in a dynamic and fast-paced environment.Valuable: An interest and/or understanding of the adult industry, and related topics such as gender, feminism and sexuality.Opportunity to have a real impact in a high-growth global category leaderWork in the heart of BarcelonaFlexible schedule (starting from 8-9:30 am) and reduced Fridays38 working hours/week. Reduced work time in August (35 h/week).Flexible WFH (2 days at the office and 3 at home) and 15 working days of WFH to be spent during the year.Free membership on all of our streaming platformsMedical insurance for free23 days of holidayExtra "LUST" paid days in parental leave.Free fruits, coffee and tea at the office!A great work environment with a young, international and diverse team of talented people to work with, all successes are celebrated together!Nivel de antigüedad IntermedioAssistant Marketing Manager (Spain) - Based in Hong Kong#J-18808-Ljbffr
