MAIN RESPONSIBILITIESStrategy Development & Budget Management (50% of workload)Craft a comprehensive regional master plan, detailing budget, ad formats, channel mix, and content alignment.Steward the Paid Media budget, advising on allocation strategies to maximize engagement and ROI across all phases and platforms.Collaborate closely with regional Paid Media agencies and e-activation specialists to coalesce plans and briefings.Empower e-activation specialists with astute recommendations, guiding the creation of assets that supercharge Performance Paid Media campaigns.Vigilantly assess and challenge the regional Paid Media agency's budgeting strategies, ensuring fiscal precision and strategic amplification.Execution & Performance Analysis (50% of workload)Oversee the day-to-day execution of Paid Media strategies, meticulously tracking and measuring results to ensure campaign success.Ensure that Paid Media executions align seamlessly with strategic briefings and timelines.Dive deep into agency reports on a weekly basis, extracting insights and identifying opportunities for optimization.Innovate through conducting performance media tests, constantly pushing the envelope to enhance our reach and impact.Hold the agency accountable for performance, engaging in proactive dialogue to refine and uplift our KPIs.Craft detailed reports on campaign outcomes, distilling data into actionable insights to propel future campaign strategies.Manage the Performance Paid Media budget with end-to-end ownership, from spending oversight to purchase order management and spend reconciliation, all while ensuring alignment with Regional Online Managers.Qualifications REQUIREMENTS5+ yrs demonstrable expertise in Paid Media, acquired through roles in external agencies or in-house positionsComprehensive skills in managing traffic across various platforms and leversSolid background in a Media Agency setting, enriched with hands-on experienceIn-depth knowledge of key Paid Media Tools, including but not limited to Google Ads and Meta platformsProficient in data analytics with a strong emphasis on insightful reporting and performance evaluationJob : Online / E-CommercePrimary Location : Europe, Middle East, Africa-ES-MD-Job Type : StandardSchedule : Full-timeShift : 1st (Day) ShiftJob Number : 247240#J-18808-Ljbffr
