MAIN RESPONSIBILITIESStrategy Development Budget Management (50% of workload)- Craft a comprehensive regional master plan, detailing budget, ad formats, channel mix, and content alignment.- Steward the Paid Media budget, advising on allocation strategies to maximize engagement and ROI across all phases and platforms.- Collaborate closely with regional Paid Media agencies and e-activation specialists to coalesce plans and briefings.- Empower e-activation specialists with astute recommendations, guiding the creation of assets that supercharge Performance Paid Media campaigns.- Vigilantly assess and challenge the regional Paid Media agency's budgeting strategies, ensuring fiscal precision and strategic amplification.Execution Performance Analysis (50% of workload)- Oversee the day-to-day execution of Paid Media strategies, meticulously tracking and measuring results to ensure campaign success.- Ensure that Paid Media executions align seamlessly with strategic briefings and timelines.- Dive deep into agency reports on a weekly basis, extracting insights and identifying opportunities for optimization.- Innovate through conducting performance media tests, constantly pushing the envelope to enhance our reach and impact.- Hold the agency accountable for performance, engaging in proactive dialogue to refine and uplift our KPIs.- Craft detailed reports on campaign outcomes, distilling data into actionable insights to propel future campaign strategies.- Manage the Performance Paid Media budget with end-to-end ownership, from spending oversight to purchase order management and spend reconciliation, all while ensuring alignment with Regional Online Managers.Qualifications REQUIREMENTS5+ yrs demonstrable expertise in Paid Media, acquired through roles in external agencies or in-house positionsComprehensive skills in managing traffic across various platforms and leversSolid background in a Media Agency setting, enriched with hands-on experienceIn-depth knowledge of key Paid Media Tools, including but not limited to Google Ads and Meta platformsProficient in data analytics with a strong emphasis on insightful reporting and performance evaluationJob: Online / E-CommercePrimary Location: Europe, Middle East, Africa-ES-MD- Job Type: StandardSchedule: Full-timeShift: 1st (Day) ShiftJob Number: 247240 #J-18808-Ljbffr
