Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence.
Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment.
Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry.
Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact.
If you are driven to create a better, more sustainable future, then this is the right place for you.
We are seeking a creative and results-driven Retail Marketing Lead to elevate Lucid's brand presence in Switzerland and support our Retail Studios through impactful marketing initiatives.
This role will focus on developing and implementing innovative marketing activities that increase awareness, drive consideration and generate enquiries.
You will play a pivotal role in crafting localized marketing campaigns, managing regional budgets, and fostering relationships with key partners.
The Role Develop and execute innovative, localized marketing plans that align with Lucid's European Marketing strategy and resonate with Swiss audiences.
Working with your European sales and marketing colleagues, implement key campaigns, events, and activations at a regional level to support commercial and marketing objectives.
Utilize in-depth understanding of local markets and target audience groups to create annual and quarterly marketing plans for Lucid Studios.
Manage end-to-end execution of local marketing campaigns, including creative ideation, planning, implementation, and analysis to ensure optimal performance.
Oversee the creation of consumer-facing marketing materials, including invitations, templates, and visual content, ensuring brand consistency and high-quality execution.
Build and nurture partnerships with local brands, organizations, and media outlets to increase visibility and enhance Lucid's brand reputation.
Lead marketing efforts for new studio openings, including event planning, CRM outreach, partnership development, and promotional campaigns.
Leverage digital marketing, CRM tools, and local activations to drive customer engagement, build brand loyalty, and expand Lucid's audience.
Measure and analyze campaign performance, providing insights to optimize future marketing strategies and improve ROI.
Act as the brand guardian for retail locations, ensuring consistency across all marketing touchpoints and consumer experiences.
Requirements Bachelor's degree in Marketing, Communication, Business, or related fields.
5+ years of experience in retail marketing, preferably in luxury or automotive industries.
Strong track record in event marketing and local activations.
Expertise in CRM platforms (Salesforce preferred) and digital marketing tools.
Fluency in German, French, and English (written and spoken).
Deep understanding of the Swiss market, including customer behavior and key industry trends.
Outstanding communication, negotiation, and presentation skills, with the ability to influence stakeholders and partners.
Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
Willingness to travel frequently within Switzerland and occasionally internationally.
Strengths For Success Proven ability to design and execute creative marketing activities that engage audiences and drive consideration and conversion.
Expertise in retail marketing, with a strong emphasis on brand positioning, events, activations, and digital marketing.
Ability to analyze data and assess marketing ROI to inform future strategies.
Skilled in managing cross-functional collaboration and leading diverse teams toward achieving shared marketing objectives.
Strong creativity and the ability to translate brand identity into compelling campaigns.
At Lucid, we don't just welcome diversity - we celebrate it!
Lucid Motors is proud to be an equal opportunity workplace.
We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
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