Remote Eligible - Commercial Food/bev equipment marketing experience strongly preferred The Senior Product Manager is responsible for leading and planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results.
LeadershipDevelop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
Cross-functional team leadership on key initiative products and programs
Ensure execution of plans and achievement of results by: getting the right people on the team; aligning and preparing them to perform at a higher level; and providing daily leadership to create positive experiences to shape beliefs and actions consistent with the company culture.
Understands the customer, competitor, consumer and company capabilities and other insights that will be leveraged to shape the category
Performs competitive analysis, market quantification and assessment
Leads discovery work to generate new products and platforms within appropriate target segments
Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes
Brand ManagementManages brand strategy and value proposition within the assigned category
Responsible for planning and executing marketing plans for the assigned category to drive demand
Plans and manages the associated budget
Interfaces with external agency partners and customer marketing team and Demand Creation COE
Accountable for ensuring content and data for assigned category is demand creation ready
Collaborate with Demand Creation COE digital resources to drive demand
Product ManagementDevelop product life-cycle and sku rationalization plan for category to optimize portfolio performance
Product Development and Improvement: Execute innovation/renovation activity against plan
Product/Segment Knowledge: "Expert" on assigned category (understand operational capabilities, technical aspects, uses, customer positioning)
Financial ManagementOwns and manages the assigned category P&L
Identifies issues and opportunities to maximize profitability.
Understands product cost structure (perform basic proforma's)
Develops and manages gaps and contingency plans as required
Develop and manage marketing budget for assigned category
Required Bachelor's degree in marketing or related field required (MBA preferred) with 8+ years of experience delivering successes in a marketing role in the food/ beverage equipment or related industry
Proven strategic planning skills in a product marketing role with proven success
In-depth understanding of financial principles including the P&L, RONA, IRR and NPV and demonstrated application to achieving category results and creating business cases
Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
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