Sr. Market Research Manager, JP Consumer Intelligence and UXAre you interested in inventing the most customer-centric experience for JP customers together with us at Amazon? Come join us! We are looking for a highly motivated, curious, and passionate Senior Customer Market Insights Manager to make Amazon JP the ultimate shopping and more destination for customers in Japan and provide the best-in-class customer experience with attractive engaging programs with our internal talented stakeholders.The Sr. Customer Market Insight Manager role plays a critical role in realizing our missions, acting as an in-house business consultant with customer analysis specialty. Areas of responsibility include identifying and prioritizing top business problems to solve through research. It is essential to translate the customer insights from quantitative and qualitative customer data into actionable next steps and engage with various marketing or product teams to further improve/accelerate our programs.More specific responsibilities include:Strategically managing customer research to discover insights in various aspects of customer and business.Leveraging the insights and working with various stakeholders to ensure the discovered insights are actionable.Owning the delivery of high-quality actionable research outputs.Working extensively with stakeholders in defining and executing research studies.Disseminating research outputs and translating them into impactful actions.Building a partner ecosystem to support research initiatives.This role reports to the Head of Customer Insights and User Experience Strategy, JP Consumer Marketing.Key job responsibilities:Work closely with cross-functional teams to identify impactful and actionable research questions.Prioritize research studies based on analysis of customer problem/opportunity and business goals.Manage agencies to execute research and produce insights.Identify the best methodology (qualitative and/or quantitative) based on questions, timeline, and resourcing after distilling project goals and research questions into well-thought-out research plans.Own the research process, including designing, scheduling, organizing, and executing studies with internal teams and external agencies.Perform thorough data analysis to create insightful and actionable findings.Present findings and recommendations to stakeholders and senior leadership in both verbal and written form.Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a format that will support decision-making and actions.Champion the "voice of the customer" in our business decision-making while proactively engaging with key stakeholder groups in and outside of Japan advocating for the voice of JP customers on behalf of the entire JP business.Work closely with Business Intelligence Engineer/Data Scientist at Consumer Intelligence to seek a better understanding of customer segments, attributes, and behavioral characteristics for our business growth.Proactively learn and share best practices, both within Japan and worldwide. Be in touch with research being conducted around the world and contribute Japan best practices.About the team:The Japan Consumer Intelligence and UX org is part of the Japan Prime and Customer Marketing. It is a team of Customer Insights researchers, UX Designers and Developers, Product Managers, and Marketing Managers. By combining internal analytics with external research, design, and development, we identify opportunities and translate them into solutions to meet our customers' ever-evolving needs. We advocate for JP consumers' needs and champion actions that make meaningful and noticeable differences in customer experiences.We work with multiple JP stakeholders, and we fulfill our mission by:Identifying large impactful and actionable insights through analytics and/or research.Enabling experimentation by creating tools and solutions that can be scaled and automated.Providing a unique Japanese market view of JP shoppers for Amazon JP.Being the center of excellence and bar raisers for JP research.Providing a robust repository for sharing JP analytics and research.With our operational tenets as Customer first, Prioritize for maximum impact, Drive actions, Share and collaborate, Create then automate, Solve for JP and scale to WW, and Educate, not duplicate.Minimum Requirements:6+ years of professional non-internship marketing experience.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience building, executing, and scaling cross-functional marketing programs.Experience communicating results to senior leadership.Fluent in Japanese, business-level English.Preferred Qualifications:Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.Experience with Salesforce and Tableau.
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