.SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.OVERVIEWSAP Signavio is one of SAP's Growth Areas and strategic pillar. Building on SAP's approach to help companies become sustainable and intelligent enterprises, it is the mission of the SAP Signavio to assist our customers in navigating through their digital transformation and help them understand and improve their business processes in a data-driven way.We are seeking a dynamic and experienced VP of Product Marketing to lead the SAP Signavio product marketing strategy and drive the success of our products in the market. The ideal candidate will have a proven track record of developing and executing effective product marketing campaigns, as well as a deep understanding of the business process landscape.ROLE AND ENGAGEMENTDevelop strategic product marketing plans and lead others in the successful implementation of: product releases, product roadmaps, strategic events, partner marketing programs, customer marketing programs, and communications that help SAP Signavio market through end-to-end channels.Create the overall Product Marketing Strategic Plan – lead the development of go-to-market plans for new product launches, including positioning, messaging, pricing, and distribution strategies. This involves researching competitors, creating the messaging and working on the go-to-market plan. The strategic plan will be utilized by others in Product Management, Business Planning, Marketing Planning, Customer Success to determine goals for region, market unit, country, or route to market and translate to quarterly region and central operational plans.Team Leadership - build and mentor a high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.Stakeholder Management – proactively lead stakeholder management across an extensive network. Oversee others to align with business stakeholders and ultimately align to business goals. Lead by example and direct others to continually educate, evangelize & execute cross SAP activities, best practices, technology/systems/analytics, and innovation e.G. best practice frameworks for amplification of content
