.Digital Analytics & Omnichannel SpecialistApply remote type: Flex Commuter / HybridLocations: Spain - BarcelonaTime type: Full timePosted on: Posted 2 Days AgoJob requisition id: R-198168Career CategorySales & Marketing OperationsJob DescriptionIf you feel like you're part of something bigger, it's because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that read over 10 million patients worldwide. It's time for a career you can be proud of. Join us.Our Digital Acceleration Team is looking for an experienced Digital Analytics & Omnichannel Specialist that will contribute to the company's digital transformation. This is an exciting opportunity for someone looking to define, implement and supervise the analytical layer of new digital channels as pillars of Amgen's digital presence in Iberia across all franchises.What you will doThe key responsibilities of the position are:Accelerate digital & omnichannel transformation activities in line with infrastructure challenges (Website, Salesforce Marketing Cloud, Omnichannel dashboards, CRM and Veeva environment)Identifies and continuously gather internal customer needs to understand customer behavior, improve their experience, and optimize the performance of omnichannel campaignsAnalyzes and measures the efficiency of digital campaigns, proposing optimizations to meet Omnichannel challengesLiaise with local & global technical teams (Data, CRM, DTI, SFE locally / with Global) to meet tool optimization objectivesGenerate customer insights and implement value-added processes and governance to facilitate transformation.In partnership with the digital acceleration project manager, provides expertise to the brand teams to help them develop and implement a data-driven omnichannel strategy, based on the needs of healthcare professionals and customersUnderstands complex data structures and applies analytical methods to generate insights and operational recommendationsContributes to the continuous improvement of processes around customer and omnichannel data in partnership with dataChange agent around data analysis and omnichannel performance management.Lead campaign reporting for Spain; create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metricsCollaborate with cross-functional teams to incorporate AI solutions: Work closely with the digital, technical, and brand teams to explore AI use cases that enhance operational efficiency and transform customer interactionsDevelops and maintains relationships with internal stakeholders (head office and field)Trains them to promote acculturation on Omnichannel-related subjects.Shares best practices between teamsCustomer engagement and digital / omnichannel campaigns1