THE GOAL
The aim of a Regional Manager position is to act as the link between the KellyDeli back office, retail partners, and our points of sales.
This position is responsible for developing and managing a portfolio of points of sales to ensure operational excellence throughout their network.
Reporting to the Head of Regional Managers, you will be targeted on driving like-for-like sales performance as well as building consistently strong relationships with both franchise partners and retail stores that we operate within.
Using internal tools and resources, you should have an acute business acumen when it comes to analyzing stats and figures, identifying weak areas, and sensing the opportunity for growth and improvement within your allocated region.
WORKING RELATIONSHIPS
Department – Regional Management.
Reporting to – Head of Regional Management of your country.
Direct reports – None unless stated otherwise.
Working with (external and internal relationships) – Franchise Partners, Retail Partners, Head of RM, Country Manager, Quality, Marketing, Finance.
Travel involved
80% of time will be based in the field supporting points of sales – travel by car, train, and plane could be required at any time.
WHAT THEY DO:
Guarantee performance delivery of individual points of sale in your region.
Implement company policy, quality standards, group marketing initiatives, as well as the regulatory and legal procedures in its region.
Advise sales outlets to maximize profitability and operate in the most cost-efficient way possible.
Ensure information is clearly communicated between KellyDeli head office and sales outlets, giving meaning to the objectives and plans commercial/marketing/quality.
Ensuring customer satisfaction of our consumers is key and is at the heart of point of sale actions.
Being the key contact for major accounts at local and regional levels.
Be a source of information on new retail concepts, developments in the retail sector, and competitors.
Driving Performance
To drive sales revenues by detailed management of all kiosk KPIs to include:
- L4L performance metrics – total revenue
- Range/variety analysis and implementation of correct product mix
- Waste management to maximize product availability
- Average transactional value
- Marketing campaign results
Ensuring Partners utilize production management techniques to increase overall revenues of their assigned kiosks through analysis of peak times and individual product demand.
Establish pro-active sales activities in all kiosks within their region such as: 2 tastings per day, plus high levels of customer interaction at all other times.
Help create and implement comprehensive sales training programs to motivate Partners to increase sales using proven sales techniques on a team or individual basis.
Organize internal sales competitions to increase partner engagement of sales measurement and activities.
Conduct a minimum of 4 sales training sessions per year and weekly "in kiosk" sales recommendations dependent on Partner performance.
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