Time left to apply: End Date: December 16, 2024 (6 days left to apply) Job Requisition ID: REQ-10085845 At ING, we are looking for a talented and enthusiastic Social Media Specialist to join our Social Media Team of CoE Brand Experience.
The responsibility of this team is supporting the entire content and social media strategy, and our way of working is passionate and honest.
Your key responsibilities: Help in the definition and execution of the (mainly) non-commercial content strategy.
Define useful and attractive audiovisual content for our different communication channels.
Coordinate content production and management with external partners.
Prepare reports and monitoring results.
Coordinate and assist the team of community managers.
Participate in the design and management of crisis communication plans.
Develop brand campaigns on social networks.
Review and validate content, both textual and audiovisual.
Translate insights from business tribes into pieces of content relevant to our audiences, both clients and non-clients.
Create briefings for creative teams and agencies, prepare feedback and iterations.
Align paid media strategy to reach social media objectives.
What are we looking for?
Want to know if this job is made for you?
These are some of the qualities that we value the most for this role.
And if the shoe fits… don't hesitate to apply!
Strategic vision: Understanding the business, knowing the marketing priorities, being able to align marketing projects with the bank's objectives, and knowing how to prioritize campaigns and content that generate the most value.
Knowledge and interest in different social networks: Staying up-to-date with trends and opportunities.
Data-driven: Ability to follow and analyze metrics (business performance, campaign performance, brand metrics, etc.).
Analytical mindset, transforming data into actionable information.
Clear and effective communication skills: You must be able to communicate effectively with stakeholders (tribes, marketing team, leadership team, etc.
), ensuring everyone is aligned with the strategy.
Knowledge of marketing, communication, and branding: You should have sharp communication criteria, as well as knowledge of owned and paid media formats and opportunities to ensure maximum impact of each campaign based on business objectives and priorities.
Strategic thinking: Ability to detect opportunities.
Creative thinking: In search of differential and disruptive solutions.
Adaptability and flexibility: Being able to respond to change.
Knowledge and handling of agile methodology principles and values.
Proactivity, innovation, and resolution.
Team player: Agency management.
Excellent oral and written English skills: Ability to work on an international level.
Highly organized and detailed approach.
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