.We are looking for someone to take Factorial's Meta presence and our social media strategy to the next level.About the RoleFactorial is on the hunt for someone who lives and breathes Social Media—a creative mind who can take our most exciting projects and turn them into engaging, platform-perfect stories.We need someone who loves the fast-paced, ever-changing world of social media and knows how to adapt to it. You'll be tasked with showcasing our business management software in a way that's simple, relatable, and sparks interaction.If you're passionate about Social Media, excited about technology, and motivated to improve people's work lives while helping grow a brand and its online presence, this is the role for you!What You Will DoCan you speak fluent Instagram? We're on the hunt for an Instagram Specialist who thinks in images, dreams in Reels, and instinctively knows what's trending before it even is trending. Your creative brain is your superpower, and you're not afraid to get hands-on—whether it's planning a shoot, editing a video, or whipping up a story so eye-catching it stops thumbs mid-scroll.As the master of our Instagram universe, you'll know that this platform isn't just about pretty pictures (though you'll deliver those too)—it's about telling a story, creating connection, and staying ahead of the ever-changing algorithm. You'll experiment boldly, create content that wows, and make us the brand people look for when they open the app.Your mission? To turn our Instagram into a vibrant, thumb-stopping, trend-setting masterpiece. You'll need to be creative, quick to adapt, and live for the details (because that caption? It matters). Oh, and if you can turn a meme into magic or a Reel into a movement, you're exactly who we need. Ready to make the grid your canvas?Create Engaging Content: Develop short, impactful posts that connect with audiences on Meta (specially in our two main Instagram accounts) covering topics such as industry trends, product updates, and success stories while staying true to our brand voice.Double Social Media KPIs: Strategically grow engagement, impressions, followers, and video views on Meta and TikTok by 2x through innovative and data-driven campaigns.Lead Visual Storytelling: Collaborate with the Brand Studio to create visually compelling, on-trend content, and occasionally design quick, creative assets yourself to stay agile.Develop a Short-Form Content Strategy: Build a robust content plan focusing on key pillars such as industry trends, success stories, partnerships, influencer marketing, product showcases, and stories or interviews with small and medium businesses tackling digitalization challenges. All of this in an innovative and engaging format to make our content stand out.Collaborate Cross-Functionally: Work closely with Product Marketing, Demand Generation, and Campaigns teams to ensure social media strategies align with business priorities