.About us:Ferrovial is one of the world's leading infrastructure operators, committed to developing sustainable solutions.Our company operates in more than 15 countries and has a workforce of over 24,000 professionals worldwide.
Ferrovial is listed simultaneously on 3 stock markets: USA (Nasdaq), the Netherlands (Euronext Amsterdam), and Spain (IBEX 35), and is a member of the Dow Jones Sustainability Index and FTSE4Good.The aim of Ferrovial Corporation is to design the Company's strategy, establishing global policies, guidelines and action guides related to the different functional areas of the Organization (Internal Audit, Finance, Human Resources, Legal, IT, Innovation, etc.
), which subsequently are developed and adapted to the specificities of each Business Unit.
Additionally, it performs a function of providing corporate services to the different companies of the group, while consolidating its information.Job Description:The Social Media Specialist is responsible for developing, implementing, and managing the company's social media strategy.
Their main objective is to increase brand presence, improve communication with followers and various stakeholders, and foster quality growth of the digital community.Strategy Development:- Create and execute the social media ecosystem strategy aligned with the company's communication objectives.- Work hand in hand with the entire digital communication team to develop comprehensive digital strategies.- Identify trends and opportunities in the digital realm to enhance social media presence.Content Management:- Plan, create, and publish engaging and relevant content on various social media platforms (Linked In, Instagram, Tik Tok, You Tube, Facebook, X).- Ability to create and execute posts and videos from scratch.- Collaborate with different departments such as Internal Communication, External Communication, and Public Relations, as well as departments from different markets to coordinate the content plan and create synergies.- Address requests from different departments and build a content plan considering the strategy.- Coordinate various collaborators and agencies regarding the content and design plan.Community Management and Active Listening:- Manage the community daily, review interactions, respond to comments, messages, and inquiries.- Encourage follower participation and engagement through contests, surveys, and other interactive initiatives.- Actively listen to the digital environment, monitor conversations, and control the company's digital reputation.Analysis and Reporting:- Monitor and analyze the performance of social media campaigns and posts using analytical tools.- Prepare periodic reports on key metrics and provide recommendations to optimize the strategy.Social Media Advertising:- Plan and manage paid advertising campaigns on social media, including audience segmentation and ad optimization