.Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.
We are seeking a social media marketing specialist with at least 2 years of experience in a similar role identifying audiences, collaborating with a marketing team and implementing organic social media campaigns that generate demand for software products.
Experience in the financial services or trading sector is a plus.
Job Description The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition.
Create and maintain a strong online presence for our growing company.
As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties.
This includes:
- Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community
- Craft compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement
- Optimizing company pages within each platform to increase the visibility of the company's social content.
- Managing all user-generated content in line with the moderation policy for each community.
Engaging with users by answering questions, directing them to the appropriate departments for clarification and providing them with a value-added experience.
- Creating and managing editorial calendars and syndication schedules
- Continuously improving our social media presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices.
Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.
- Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.
Requirements: Experience: 2+ years of experience in social media management or a related field.
Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
Experience with design tools (e.G., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
Knowledge of social media scheduling tools (e.G., Hootsuite, Sprout Social,metricool) to streamline content management.
Strong communication skills with an eye for detail and creativity.
Plus: Experience in [specific industry, e.G., tech, finance, e-commerce] or a background in content creation for a digital-first brand is a bonus