Create and execute together with the Senior Sales & Marketing director a long term social media strategy that will allow to connect and impact our final consumers in Spain and Portugal.
Grow all the social media channels of Iberia in a sustainable way that allow them to be a relevant and fun source of information for collectors and potential collectors.
Take over the influencer strategy that Topps Iberia has already in place taking it to the next level.
Reporting to the Senior Sales & Marketing Director Iberia, France, Belgium and the Netherlands.
Responsibilities: Creation and execution of the long term social media strategy for Spain and Portugal.Manage influencers relation (micro and macro) organising with them all kind of activations, sending them the latest collections, briefing them on our collections and monitor their content.Support development of social content calendars and handle daily publishing across a suite of social media platforms (Facebook, TikTok, Twitter, Instagram, etc.)Create social media account from scratch in platforms where we are not present (i.e TikTok).Create content and content briefs for social media content and update throughout the month as needed.Partner with creative teams to execute video and still image content.QA posts to make sure they have been tagged, published and linked properly.Comfortable working nights/weekends when necessary.Contribute to community management across social channels and follow guidelines and tone-of-voice to actively engage and respond to followers.Develop post copy in brand voice(s).Monitor social media trends and make recommendations for quick-turn creative and ongoing strategy or opportunities.Assist with strategy for product launches, events and big sports moments.Provide competitive and industry-wide research and reporting.Analyse post performance and share learnings to improve performance against KPIs.Knowledge/Skills/Experience: Bachelor's Degree.3+ years of experience working in social media and influencer management.Proficiency in best practices and publishing tools for Instagram, Facebook, Twitter, TikTok and YouTube.Comfortable working with social media publishing and monitoring tools.Experience managing a base of influencers of all kind.Proactive, detail-oriented and extremely organized.Work well under pressure.Passion for social media, sports, and the pop culture entertainment landscape.Fully fluent in English, Portuguese desirable.Planning & organizational skills.Problem Solving and accountability.Flexibility.The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
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