Detailed DescriptionWe're looking for a Social Media Executive, who will work to deliver best-in-class content across JD social media channels, drive engagement through community management, and take a data-led approach to improve platform and content performance. Continually monitoring the success of ongoing social media marketing campaigns and activity. You'll need to possess a natural flair for the creation of engaging content and have superb attention to detail.Location: Madrid or AlicanteType of Telework: Hybrid WorkingWorking hours: 39 hours.What You'll Be Doing:Continually build and improve the social media channels and offering for JD channels across Instagram, Tik Tok, Twitter, Facebook, Snapchat, LinkedIn, and Pinterest.Ensure regular content is pushed out across social media channels.Build and retain a loyal following across all social media channels, interacting with our social audience to drive community engagement and help strengthen their connection to the JD brand.Maintain and enhance online conversation through the creation of engaging content.Work with the wider Social Team and Marketing team to develop integrated strategies that ensure social is always at the heart of what we do.Work with the buying and merchandising team on ensuring all relevant products are being promoted and showcased in the best way possible.Work with brands and third parties on developing tailored campaigns for JD channels.Carry out social initiatives and campaign ideas that will help drive social KPIs.Take an immersive approach to all platforms and have a thorough understanding and knowledge of all facets of it including platform analytics and insights, audience data, trends, relevant paid media data plus latest platform developments.Work closely with the analytics team and take a data-led approach to social media. Using tools such as Brandwatch and Buzzsumo to gain consumer insights, identify trends, target consumers and report success.Consistently tag posts within Sprout to aid with reporting and create UTM links to track traffic from social to web and app.Consistently moderate comments, replies and DMs, escalating any customer complaints and enquiries.Utilize and engage with all relevant talent, influencers and user-generated content (UGC) using the platforms and StoryStream.
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