.We're looking for a Social Media Executive, who will work to deliver best-in-class content across IBERIA JD social media channels, drive engagement through community management, and take a data-led approach to improve platform and content performance.
Continually monitoring the success of ongoing social media marketing campaigns and activity.
You'll need to possess a natural flair for the creation of engaging content, have super attention to detail.
Location – Madrid Working hours – 39 hours.
What You'll Be Doing: Continually build and improve the social media channels and offering for JD Spain and Portugal channels.
Ensure regular content is pushed out across social media channels.
Build and retain a loyal following across all social media channels, interacting with our social audience to drive community engagement and help strengthen their connection to the JD brand.
Maintain and enhance online conversation through the creation of engaging content.
Work with the wider Social Team and Marketing team to develop integrated strategies that ensure social is always at the heart of what we do.
Work with brands and third parties on developing tailored campaigns for JD channels.
Create weekly social media content from stores, events, reactive social trends and attend campaign shoots and activations both nationally and internationally.
Carry out social initiatives and campaign ideas that will help drive social KPIs.
Take an immersive approach to all platforms and have a thorough understanding and knowledge of all facets of it including platform analytics and insights, audience data, trends, relevant paid media data plus latest platform developments.
Work closely with the analytics team and take a data-led approach to social media to gain consumer insights, identify trends, target consumers and report success.
Consistently moderate comments, replies and DMs, escalating any customer complaints and enquiries.
Utilize and engage with all relevant talent, influencers and user generated content (UGC) content using the platforms and StoryStream.
Report back on any campaigns and competitions to show the benefits and coverage obtained.
Analyzing commercial results for each campaign where necessary to showcase the benefits and value of social to the wider business.
Work with the marketing and retail teams to identify opportunities for social within events, store openings and activations.
Continually monitor relevant competitors and inspiration sources to develop ideas and case studies, reporting these back to the wider team.
Continually monitor advances in social media and technology and share any interesting findings and points of interest to the wider team, to ensure the JD social channels are always capitalizing and are at the forefront of new advances.
What We're Looking For: Relevant experience in social and dealing with community management is essential.
Experience of scheduling and planning of social media