Job Number: 24161490Job Category: Sales & MarketingLocation: W Ibiza, Carrer Ricardo Curtoys Gotarredona, 37, Santa Eulalia del Rio, Baleares, Spain, 7840Schedule: Full TimeLocated Remotely? NPosition Type: Non-ManagementAbout The PropertyW Ibiza is located in Santa Eulalia, which is a short drive from Ibiza city's popular high-end entertainment zone. Santa Eulalia is a charming town with various new upper-upscale hotels opening in recent years. The hotel offers 162 rooms and suites and features extensive F&B facilities with a signature restaurant, all-day café with direct access from the boulevard, W Lounge, Wetdeck, Beach Club, and Rooftop Destination Bar, as well as Away Spa.About The BrandW Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels.In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.CORE WORK ACTIVITIESHotel Marketing and AdvertisingPlan the execution and development of regular activities and monthly events according to the Marketing Plan and be present during the activations when needed.Provide and execute creative ideas to leverage revenue generation opportunities and brand awareness of W Ibiza.Partner with Operations, Food & Beverage, Sales, Finance, and revenue teams to execute promotions and campaigns targeting in-house guests and transients.Act as the liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans.Coordinate the implementation of all brand packages and practices including special events and promotional opportunities at the property level in collaboration with Revenue Management.Act as a marketing channel for information regarding the property's specific need periods and coordinate information regarding the property's seasonality and opportunities.Develop and execute email marketing.Maintain frequent, active engagement with the Digital Field Marketing team to verify alignment and communication about online programs and initiatives.Verify all advertising for the hotel in digital channels is in alignment with brand voice.Ensure that W Ibiza and its communication is compliant with all brand standards.Build and maintain an ongoing partners and sponsors generation plan to leverage all marketing activations.Social Media ContentAct as a leader in social media activity, initiatives, and exposure.Facilitate social media engagement and update content in local digital channels.Develop and execute promotions campaigns for F&B, rooms, spa, and meetings through relevant digital and social media channels.Engage in proactive online reputation management by surfacing relevant guest comments in social media channels and responding accordingly.Manage and ensure fluid communication with advertising agencies to achieve all social media goals.Partner with influencers in alignment with the W brand to leverage awareness and engagement.Coordinate all communications internally for influencer visits at the hotel.Have schedule flexibility to welcome influencers and support hotel photo-shootings & content creation when needed.GeneralAssist the development, coordination, and execution of all Marketing activities.Support communications duties as necessary.Assist in the liaison and execution of joint F&B/Rooms/Spa promotions.Work with Field Marketing to verify the Hotel's website is updated regularly.Partner with the Director of Marketing to create a marketing plan aligned with hotel sales and revenue strategy.Assist the Director of Marketing in providing training and marketing leadership to the marketing team & trainees.Coordinate with property and above-property Field Marketing and Revenue Management teams to report success of property marketing and eCommerce performance.Keep abreast of competition and its collateral, advertising, and marketing efforts.Assist the Marketing Director with other relevant matters for the Marketing Department's success.Coordinate and execute Hotel printed materials.Control quantity and inventory of all Hotel marketing collateral.Assist in the production of all property, F&B display, and temporary signage in hotel public areas.CANDIDATE PROFILEEducation And ExperienceDegree or Bachelor's Degree from an accredited university in Marketing, Public Relations, Business Administration, or related major.1-2 years of experience in sales, marketing, digital, or related professional areas; hospitality marketing or digital advertising experience preferred.Fluent in English and Spanish is a must.COMPETENCIESAdaptability - Maintains performance level under pressure or when experiencing changes or challenges.Communication - Conveys information and ideas in a convincing manner.Problem Solving and Decision Making - Identifies and understands issues and develops solutions.Coworker Relationships - Builds openness, trust, and confidence in relationships.Customer Relationships - Develops and sustains relationships based on understanding customer needs.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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