.We are looking for a self-motivated Social Ads Specialist for Apps who has strong analytical skills to join our dynamic team.The ideal candidate will speak fluent English. Specialized in Mobile Apps is a must. Overall, the individual will be an active part of the Marketing team, focused on developing strategies to help optimize one of our projects' visibility and increase the accessibility of websites and apps.LeadTech is an international company founded in 2007. Our core function is to create, develop and launch ideas engineered internally which finally become different online business verticals.You will join our headquarters in Barcelona, being part of a cross-cultural company and work with experts of over 10 different nationalities.Join our team of young professionals and experience the excitement of developing online international projects on your daily basis.How will you make a difference Create a paid social media acquisition strategy for Mobile Apps:Own and develop a social media advertising plan including photo and video content.Ensure campaign goals and deadlines are being fulfilled to the highest standard.Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn.Identify new channels where there is opportunity to grow and expand the brand.Ability to monitor other players, trends in social media, and translate insights into strategic opportunities.Asset creation and adaptations for social campaigns ensuring they meet platform specs.Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets.Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns.Optimize copy for paid social ads campaigns.Collaborate with ASO specialists to maximize apps visibility.Perform periodical competitor analysis.Retargeting / Remarketing: Define retargeting/remarketing strategies.Target audiences for each purpose.Implement retargeting/remarketing campaigns.Management and optimization of remarketing campaigns.Reporting: Compiling performance reports.Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV, and Social Media KPIs.Requirements What will make you stand out from the crowd:At least 5 years of experience in Social Media Advertising campaigns.Proficient in Facebook Ads, Instagram Ads, and TikTok Ads is mandatory.Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs.Twitter, Snapchat, Pinterest, and other platforms experience is a plus.Advanced Microsoft Excel skills.Strong analytical skills.Fluent in English.Very strong attention to detail.Capable of managing multiple projects simultaneously.Ability to work independently and synthesize large amounts of data.Flexibility, being able to adapt quickly to changing priorities.Desire to share your experiences and knowledge.Team worker, self-motivated, and proactive