Are you looking for an opportunity to develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance? If so, this is the role for you.
As Channel Shopper Marketing Manager, you will be responsible for ensuring GSK's sales growth via sound translation of brand strategy into effective shopper support tools. You will focus on the creation of shopper sell-out tools, education of experts in the store, and creating the best visibility and communication plans.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Lead the development and execution of the shopper marketing support within scope in all channels where the brand is distributed.Develop relevant and meaningful education of Experts in-stores.Create in-store visibility and communication of categories via development of point of sale materials.Lead multi-brand/cross-category support projects to ensure full coherence and address all elements of successful sales support.Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools.Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way.Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution.Seek the most innovative and successful Shopper support tools through regular store checks, detailed analysis, and promotions from competitors and GSK, and support client visits.Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy.Effectively communicate support to the Sales team on a regular basis.Engage with customers to help secure GSK strategic partnerships.Demonstrate the delivery of sales and equity targets across the brands in scope.Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities.Act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the Brand and Customer discussions.Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:
4+ years in a consumer marketing position.Experience in leading shopper trade marketing campaigns.Brand experience.Over the counter and/or fast-moving consumer goods category experience.Experience working directly with customers to deliver business plans.Preferred Qualifications: If you have the following characteristics, it would be a plus:
Bachelor's degree in Economics, Marketing, or Finance.Excellent presentation skills.Strategic, creative, and analytical thinker.Strong commercial and financial understanding.Ability to analyze data and problem solve.Experience in working in a cross-functional team.Strong communication and influencing skills.Ability to proactively identify business opportunities.Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.
As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour, and risk.Managing individual and team performance.Committed to delivering high-quality results, overcoming challenges, focusing on what matters, execution.Implementing change initiatives and leading change.Sustaining energy and well-being, building resilience in teams.Continuously looking for opportunities to learn, build skills, and share learning both internally and externally.Developing people and building a talent pipeline.Translating strategy into action - a compelling narrative, motivating others, setting objectives, and delegation.Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.Budgeting and forecasting, commercial and financial acumen.Care to join us. Find out what life at Haleon is really like at www.haleon.com/careers.
At Haleon, we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status, or any other federal, state, or local protected class.
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