.Job Description:About usDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.At Diageo, character is everything. So if you share our sense of adventure, you'll have the chance to learn a huge range of skills and disciplines, and build an exceptional career with us.About the RoleThis is a brilliant opportunity to work as part of the Shopper Marketing team in Southern Europe. The rapid change on where and how consumers shop and engage with brands has never been accelerating, creating a massive opportunity for the function to help shape the future of marketing.Winning at the POS with customers is fundamental to brand and business growth as retailers and wholesalers determine how our categories and brands are presented to consumers and shoppers.The effectiveness of our shopper marketing is therefore fundamental and will focus on driving recruitment and premiumisation across the different shopper missions and consumer. This will involve collaborating with customer and consumer Marketing teams. This role will be pivotal to support the channel and customer team to guarantee a step change in execution, behaviours and return on investment.The core focus of the role is to develop programs that trigger purchase of our brands over our competitors. This involves the development of award winning programs to inspire customers to implement and consumers to consumption and purchase, effective relationships to invest A&P in the right areas to drive growth and the restlessness to always demand more from themselves and others.In this role you will:Deploy the brand marketing strategy defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all the touchpoints of the path to consumption/purchase.Ensure the programmes fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.Develop the best activations and mechanics that trigger purchase of Diageo brands driving growth for our customers at the same time.Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviours per occasion.Inspire our teams and customers around a big idea that will drive growth.Develop first to market shopper tools to engage consumers in new ways.Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving.Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance
