THE POSITION
The Account Manager - Programmatic is at the forefront of Zeta's strategic client/agency partnerships.
In this fast-paced environment, you will ensure the book of Zeta clients is meeting their campaign performance goals and work in tandem with the Account Director to drive account growth in highly targeted digital advertising programs.
This position is open in Madrid, working with the local Spanish team made up of top experienced sales profiles (+15y Exp) as well as working closely with the French EMEA HQ team, responsible for the campaign delivery.
RESPONSIBILITIES
• Rapidly acquire a thorough understanding of Zeta's offerings, reporting analysis, competitive advantages, resources, and processes and articulate them to customers as well as new client customers.
• Grow existing accounts - targeting top digital ad spenders to drive incremental and renewal opportunities.
• Team work: Coordinate and manage campaign executions, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organization of campaign documentation.
• Conceptualize and manage project timelines, coordinating with internal teams to meet client goals.
• Prepare post-campaign analysis reports for clients.
• Serve as point person for all campaign requests and communication with clients, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.
• Lead weekly client status meetings and develop client-facing documentation to track deliverables.
• Liaise with internal teams, maintaining clear documentation to track deliverables.
• Monitor internal and third-party reporting for pacing, performance, and discrepancy purposes.
• Work closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendations.
• Share expertise and advise clients on new campaign strategies to generate continued results.
• Partner with the Zeta Analytics team to prepare post-campaign analysis reports for clients.
• Manage new and existing client campaigns to successfully meet and exceed client performance expectations and maintain strong relationships with agencies & advertisers to ensure long-term success.
CHARACTERISTICS WE'RE LOOKING FOR
• Deep understanding of at least one DSP (DV360, xandr, TTD etc) or more.
• Experience on supply path, attribution model.
• Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process.
• Comprehensive experience with MS Office.
• Highly detail-oriented with the ability to handle and prioritize many projects at the same time.
• Intelligent, outgoing individual with interpersonal skills and work ethic.
• Passion for digital media & online advertising industry.
• Strong analytic skills, including a high level of comfort with Excel.
• Excellent business writing, training, communication, organizational, and presentation skills.
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