.Digital & Search Marketing (Marketing & Communications) The Client wholly owned Australian family business with over 40years of vast experience and tailored expertise which have helped thousands of people pick a better bed. Their story began more than four decades ago, when the Bart family behind the locally owned business, Sleeping Giant, embarked upon their dream to help Aussies get a better night's sleep. In February 2016 the first James Lane opened its doors, giving life to their passion for creating world-class contemporary pieces that are not only stylish but also functional. Now with over 40 stores, they are proud of having a team dedicated to providing the Australian market with quality furniture, mattresses and homewares designed to excite and inspire. JOB DETAIL EnablesGROUP (since 2016) is a growing BPO with the majority of our clients being Australian-based. We are seeking a talented and versatile SEO Specialist (Technical) who can thrive in a fast-paced environment. This role requires a blend of technical expertise and a solid understanding of non-technical aspects of SEO. Responsibilities: Technical SEO Optimization: Conduct technical audits of websites and implement on-page and off-page SEO recommendations. Collaborate with the development team to address technical SEO issues and ensure optimal website performance. Content Optimization: Develop and implement content strategies to improve organic search rankings. Optimize website content for relevant keywords and user experience. Keyword Research: Perform thorough keyword research to identify opportunities and trends within the industry. Stay up-to-date with search engine algorithms and industry best practices. Data Analysis: Utilize tools such as Ahrefs, SEMrush, Google Analytics (GA4), and search console to analyze website performance and user behavior. Generate insightful reports and recommendations based on data analysis. Independently Manage Five Brands: Work independently across digital sites for five different brands within the Bart Group, ensuring consistent and effective SEO strategies. Magento Experience (Nice to Have): Familiarity with Magento e-commerce platform and ability to optimize SEO for Magento-based websites. Collaborate with cross-functional teams, including content creators, developers, and marketing teams, to implement SEO strategies. Monitoring and Reporting: Monitor and report on key performance indicators (KPIs) to measure the success of SEO efforts. Identify opportunities for improvement and make data-driven recommendations. Keep the team updated and informed on outcomes. Qualifications: Proven experience as an SEO Specialist with a focus on technical SEO but also able to deliver non-technical elements.Ability to work independently and manage SEO strategies across multiple brands. Proficiency in using SEO tools such as Ahrefs, SEMrush, GA4, and search console. Solid understanding of search engine algorithms and SEO best practices
