Responsibilities Develop and implement global SEO strategies that align with our business goals and objectives.Conduct thorough market analysis to understand the market dynamics, user behavior, and competitor strategies.Perform detailed keyword research to optimize existing content and uncover new opportunities.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
Help to create and support marketing content to socialize and use for social media purposes (e.G.
customer video briefs, customer case studies, blog posts, posts from analysts and customers).
Monitor and administer web analytics dashboards (XML sitemaps/ webmaster tools) to diagnose SEO performance and identify key areas for improvement.
Keep pace with SEO algorithm changes and marketing trends.Communication to team and management on project development, timelines, and results.
Requirements Bachelor's Degree or above.Fluent spoken and written skills in English.8+ years of SEO experience, including: *Working in a dynamic startup environment handling websites with large traffic (1M> page views per month).
*Website analysis by using a variety of analytic tools including Google Analytics as well as internal reporting tools.
*Working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
*Working with CMS and building/administering content in CMS environments.
*Desired knowledge of HTML/CSS and website administration.
*Experience with A/B and multivariate experiments.
Empathy and curiosity for user problems, and an ability to distill insights into the right product answer.Data-driven, with demonstrable analytical ability.
Excellent communication skills and experience managing input from a wide variety of stakeholders.Resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn.
Plus Passion for language learning and education.Experience working in global companies with coworkers in multiple offices in different regions.
Start-up company background.
Prefer a strong entrepreneurial mindset.