GiG Media is now Gentoo! Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players to get more - more reach, more traffic, more fun. With more than 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.The RoleWe're seeking a highly skilled and dynamic SEO Manager with a proven track record in the iGaming industry, specifically in Sports affiliate websites, to drive organic traffic and elevate our digital presence in the Brazilian market. You will be responsible for creating, implementing, and refining SEO strategies that ensure sustainable growth. This role offers an exciting opportunity to work hands-on with cross-functional teams while directly reporting to the Head of SEO (Sports). Our ideal candidate is able to communicate fluently in both Brazilian Portuguese and English.With a balance of strategic insight and hands-on execution, you will own the SEO process from diagnosing technical SEO issues to leading content optimization and off-page strategies. You will lead the charge in tailoring SEO initiatives specifically for the Brazilian market, combining deep local insights with global best practices.IMPORTANT: in order to be considered for this opportunity, please upload your updated CV in ENGLISH.What you will be doing: Strategic SEO Leadership: Collaborate closely with the Head of SEO to develop and execute tailored SEO strategies for the Brazilian market, focusing on both long-term and short-term growth. OnPage & OffPage Optimization: Conduct in-depth SEO analyses (OnPage, OffPage, and technical audits) to identify key opportunities for optimization and traffic growth. Ensure website content aligns with the unique search intent and user behavior of the Brazilian market. Hands-On Implementation: Perform hands-on SEO tasks, such as keyword research, metadata optimization, and technical fixes, ensuring seamless execution of strategy. Technical SEO & Issue Diagnosis: Proactively diagnose and resolve SEO issues such as crawl errors, hreflang issues, and performance optimizations to ensure site health is aligned with Google's algorithm updates. Content Training & Guidance: Provide training and support to the content and editorial teams on SEO best practices and keyword-driven content creation, ensuring the delivery of optimized, intent-driven content for the Brazilian audience. Competitor & Keyword Analysis: Conduct comprehensive competitor research and keyword analysis specific to the Brazilian iGaming and sports betting market. Leverage insights to inform the broader SEO strategy. Traffic Growth Initiatives: Drive organic traffic growth through innovative SEO tactics, optimizing for sports-related and affiliate-driven keywords in the Brazilian market. Collaborative Execution: Work closely with product, development, and content teams to ensure SEO strategies are fully integrated into all new website features and content launches. Provide ongoing feedback and SEO insights during product updates. OffPage Strategies: Develop and manage link-building strategies in collaboration with the Outreach Department specific to the Brazilian market, maximizing off-page opportunities and creating a robust backlink profile to drive domain authority. Actionable Insights & Reporting: Analyze SEO data and produce actionable insights, helping prioritize key SEO improvements that align with business objectives.Who we are looking for:Experience & Industry Knowledge Minimum of 3 years of SEO experience in the iGaming industry, ideally working on sports betting or affiliate websites targeting the Brazilian market. A deep understanding of Brazilian search behavior, trends, and the regulatory environment for iGaming and sports betting. Technical Expertise Expertise in OnPage SEO techniques, keyword research, intent-driven optimization, and creation of SEO-friendly content. Strong technical SEO skills with the ability to diagnose and resolve issues such as crawl errors, canonical problems, hreflang debugging, and site performance optimizations. Advanced knowledge of OffPage SEO strategies, including link-building and external partnerships within the broader Brazilian online ecosystem. Tool Proficiency Extensive experience with SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Analytics, and Yoast. Ability to work with CMS platforms such as WordPress, and adaptability to custom CMS systems. Good understanding of HTML/CSS for technical SEO optimizations. Behavioral & Soft Skills Excellent organizational skills with a strong attention to detail, able to manage multiple projects and meet tight deadlines. Hands-on mindset: Willingness to execute SEO tasks at a granular level and collaborate closely with various teams. Strong communication skills with the ability to train and mentor content teams. Demonstrates a data-driven approach, with the ability to link the effectiveness of smaller tasks to long-term business goals and ROI. Proven ability to work autonomously while contributing to a collaborative team environment, showing resilience under pressure. What we are offering: Hybrid Work Model: Enjoy the flexibility of blending remote and office-based work. Daily Office Lunches: Varied menu options for a delightful lunch experience. Birthday Leave: It's your special day, so you get a day off to celebrate it! Me Time Day: Take a paid day off to focus on self-care and your mental health. Volunteer Day: Give back to your local community and receive a day off for this generous act! International Health Insurance with Dental coverage: Generous coverage because we prioritize your health and wellbeing. Career Progression: We support your professional development and provide guidance to ensure your constant growth. Learning Budget: Enjoy diving into learning via platform Learnerbly and enhance your hard and soft skills. Annual Wellbeing Benefit: Each employee receives a budget per year to allocate for purpose from the approved list, that will contribute to their overall wellbeing. Vibrant Office Culture: Enjoy our lively and supportive office atmosphere daily, complemented by a calendar of both in-house and external events and parties to foster connections with colleagues. Get more out of Gentoo Media:https://www.gentoomedia.com/
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