JReporting into the Analytics & Reporting Team in the HP Store Organization, this key role is responsible for leading the implementation and maintenance of HP's Global Web Analytics tracking solution on HP Online Stores and Marketing web sites. This supports the measurement and optimization of HPs online business and world-wide digital initiatives. This position requires strong web analytics JavaScript development skills and experience of implementing Adobe Analytics and Google Analytics customer solutions using a Tag Manager in an Enterprise eCommerce environment
Responsibilities Design, implementation, QA, deployment, and documentation of Google Analytics and Adobe Analytics solutions using JavaScript, tag managers, and analytics tools Diagnose and resolve complex analytics data collection anomalies using web analytics testing tools and methodologies. Collaborate with stakeholders, solution providers, and other development teams to design, develop, and publish analytics solutions. Document new and existing web analytics solutions for developers and data analysts. Configure and manage analytics solutions in Google Analytics, Google Tag Manager, Adobe Analytics, and Ensighten
Knowledge & Skills Experience with developing custom Google Analytics GA4 360 solutions. Experience developing custom Adobe Analytics (e.g. "Omniture", "SiteCatalyst") solutions, including Adobe Analytics Admin experience. Experience with Google Tag Manger is mandatory. Experience with Ensighten Manage is desirable. 3+ years of advanced JavaScript development experience, including object-oriented programming in JavaScript. Experience developing with the Document Object Model (DOM) and HTML, including single page apps. Experience designing and developing digital data layers, including the Google dataLayer with enhanced eCommerce Excellent written and verbal communication skills; mastery in English Excellent analytical and problem-solving skills. Knowledge of eCommerce platforms such as Magento Knowledge of marketing and digital advertising technologies and practice. Ability to work some time outside of normal business hours to teleconference with international teams and for emergency troubleshooting. Education Bachelor's Degree with field of study in Computer Science, Information Systems, or related field
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