Senior UX Researcher, Mixed Methods, DIY - Spain Remote Date: Oct 12, 2024 Location: Barcelona, B, ES, 08019 Company: Vista Our Team: Vista is the go-to partner for millions of small businesses who need to promote themselves effectively in the modern age. With tools that empower brands to create their unique identity and expert design support when they need inspiration, we provide a range of digital and print services at every stage of their journey. To help customers bring their visions to life, we need UX professionals skilled at crafting the right features and experiences - that's where you come in.What You Will Do: As a mixed methods user researcher in the DIY domain, you'll report into a Principal UX Researcher embedded within the same area, and you will operate within the following framework:Research Specialist: leading your own researchYou'll be responsible for working closely with product teams and the Principal User Researcher to plan and run research projects end-to-end, supporting a human-centered design process to create high-quality user experiences. This includes defining clear problem statements, framing project goals and ingoing research assumptions and questions, scoping and selecting the appropriate methods and tools, supporting in recruitment, running/facilitating research activities, analyzing and synthesizing data, and sharing and socializing findings.Coach / Trainer: supporting research being done by othersYou'll also be supporting product teams and product team members (primarily in Product Management and Design) who are conducting their own research via:1 to 1 supports: You'll be assisting partners who are evaluating usability risks by conducting research at the micro level. These are high-leverage interactions where you may be doing anything from consulting on participant screener best practices to drafting and analyzing usability tests in tandem with members of the product team.1 to many supports: You'll be developing and delivering trainings, building and improving templates (at all stages of the research process), enabling continuous discovery, and working closely with other User Researchers and the Research Operations team to develop 1:many resources for scaling high value, high-quality user research.Advisor: leveraging insights and a growing knowledge base to advise decision-makingFinally, you'll be growing and leveraging multidisciplinary insights about users in service of prioritization and planning with your product teams and the Principal User Researcher. This includes organizational insights coming from primary research, site surveys, product analytics, and service interactions, but also incorporates knowledge about humans stemming from the broader fields of user research and product design and adjacent fields like behavioral science.What You BringAs a Research Specialist:A keen understanding of when to leverage generative vs. evaluative research.The capability to apply mixed methods (qual and quant) to develop a better understanding of customers, provide insight into business/user value, and identify potential customer and business risks.Strong skills in data analysis and quantitative research methods, enabling the extraction of valuable insights from large behavioral datasets.Expertise in communicating compellingly research findings, with an emphasis on storytelling through data and simplified frameworks for implementation.As a Coach / Trainer:A strong willingness to mentor and guide Designers, Product Managers, and Engineers who conduct their own customer research efforts.Strong collaboration and communication skills.Strong intuition for when user research is / is not necessary.The ability to bring structure and shared understanding to discovery efforts by asking great questions and emphasizing adherence to research best practices.The proficiency to "productize" user research through the creation of training, templates, and other resources.A passion for research democratization and enablement.A basic understanding of continuous discovery practices.As an Advisor:An eagerness to accumulate deep, verticalized product knowledge.An ability to recognize and synthesize patterns across primary research and other data sources.A willingness to partner with other insights teams to enrich and broadly share our organizational understanding.Be energized by acting as the 'glue' across teams to ensure discovery efforts are additive and integrated.Your Qualifications: At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams. We strongly encourage you to apply—even if you feel that you don't meet the exact requirements.2+ years experience in applied product research.Bachelors or advanced degree in human behavior-related fields including but not limited to Computer Science, HCI, Experimental Psychology, Sociology, and Behavioral Science.All applicants must submit a portfolio demonstrating experience as a Research Specialist: running end-to-end research, including scoping, research plan development, fielding, analysis, and implementation.Nice to Have: Experience working with globally distributed teams and/or in highly matrixed organizations.Experience doing research across responsive web and native mobile platforms.Why You'll Love Working Here: There is a lot to love about working at Vista. We are an award-winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.About Us: Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution.Commitment to Diversity, Equity, & Inclusion:Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization.Equal Opportunity Employer: Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations.
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