.About usAt RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond.With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients—including some of the world's most successful hedge funds, banks, and asset managers—to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows.Building on this expertise, we have now launched a new suite of GenAI and SaaS services, designed specifically for financial professionals.Job Overview:We are seeking an experienced and strategic Senior Social Media Manager to lead our social media efforts and elevate the RavenPack and Bigdata.Com presence across multiple platforms.As a Senior Social Media Manager, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies.Key Responsibilities:Develop and Lead Social Media Strategy: Define and implement an overarching social media strategy aligned with broader marketing and business goals.
Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
Guide the brand voice, tone, and messaging across all social platforms.Team Leadership Collaboration: Lead and mentor a future team of social media managers, specialists, and content creators.
Oversee workflow, providing guidance and feedback to ensure content and campaigns meet high-quality standards.Advanced Content Creation Campaign Execution: Oversee the creation of social media content (posts, videos, stories, ads) that resonates with target audiences.
Ensure the timely execution of the content calendar while responding dynamically to real-time marketing opportunities.
Develop innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit and other potential outlets.Analytics Data-Driven Decision Making: Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot.
Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership.
Conduct competitor and audience analysis to inform content development and positioning.Stakeholder Communication Reporting: Present social media strategies, campaign results, and growth opportunities to senior leadership.
Ensure stakeholders are kept up to date on emerging trends, campaign successes, and any challenges.Paid Social Media Influencer Partnerships: Manage and optimize paid social media campaigns across platforms to maximize reach, engagement, and conversion rates