Who we areLodgify is not just any startup; we're a fast-growing company leading the vacation rental industry with our innovative software. We raised $30M to do exactly that!Our platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 350 people from over 60 different nationalities, founded in the heart of sunny Barcelona.Role OverviewAre you a results-driven SEM/PPC Specialist with a passion for maximizing business impact through paid search? We're on the hunt for an exceptional talent who thrives in fast-paced environments and has a proven track record of success in Google Ads. If you're ready to take ownership of high-performing, scalable campaigns that drive explosive growth and deliver top-tier results, we want to hear from you. In this role, you'll build and optimize campaigns and continuously test and innovate strategies to push performance KPIs to new heights across the entire marketing funnel.As a key player, you'll collaborate closely with the Performance Marketing Manager, a fellow PPC specialist, and cross-functional teams in sales, marketing, data, product, and customer success to shape the future of our digital growth strategy.How will you make an impact?As a SEM/PPC Specialist, you will be pivotal in shaping and executing our PPC strategy, optimizing campaigns across different search engines, and continuously innovating to achieve outstanding results.Strategic Campaign Management: Take ownership of end-to-end campaign management, from strategic planning to execution and optimization. Develop a deep understanding of business objectives and translate them into actionable SEM strategies.Advanced Bidding Strategies: Demonstrate expertise in utilizing smart bidding techniques, including ROAS, Maximize Conversions, tCPA bidding, and Bid portfolios. Adapt bidding strategies to diverse business cases and optimize for maximum performance.Performance Max Campaign Optimization: Lead the charge in leveraging Performance Max campaigns to their full potential. Stay updated on the latest advancements and innovations in Performance Max and implement strategies to drive optimal results.A/B Testing and Optimization: Design and implement rigorous A/B testing frameworks for ad copies, landing pages, and other key elements. Continuously iterate and optimize campaigns based on data-driven insights to drive incremental improvements.Marketing Automation Proficiency: Leverage marketing automation tools and techniques, such as Google Ads scripts, to streamline manual tasks and enhance operational efficiency. Champion automation initiatives to improve campaign performance and scalability.Budget Management and Allocation: Handle significant advertising budgets with precision, pacing spending throughout the month to align with predefined budgets. Implement strategies to optimize budget allocation and maximize ROI.Comprehensive Data Analysis: Utilize advanced analytics tools like Google Analytics, Google Sheets, and BI platforms (e.g., Tableau, Looker) to extract actionable insights from campaign data. Interpret performance metrics and KPIs to drive informed decision-making and strategic optimizations.Focus on impact: Think about the customer. Play well with others. Get stuff done. Be self-motivated. Expect feedback and changes.What makes you a great fit?Minimum 4+ years of hands-on experience in SEM, focused on Google Ads, ideally in a SaaS company.Excellent communication skills in English, both written and verbal. Another European language is a plus (i.e., Spanish, Italian, French, Portuguese, or German).Experience with automated bidding.Proficiency with Microsoft Excel, Google Sheets, and Google Data Studio.Experience with BI tools like Tableau is highly desirable.Strategic mindset with the ability to develop and execute comprehensive SEM strategies aligned with business objectives.How can you earn extra bonus points?Having previous experience in Bing Ads, Gartner, and LinkedIn Ads.Familiarity with Google scripts and other types of marketing automation.Passion for staying updated on the latest trends, best practices, and algorithm changes in the SEM landscape.Experience in Paid Social, Display, or Video ads.Why you'll love us:You'll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives, and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.What's in it for you?The freedom to work from home any day that works for you.Enjoy 25 working days of paid vacation and Jornada Intensiva in August.Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist, and we cover pre-existing conditions too).Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller's prepared dishes to level up your mealtime!Flexible Remuneration options for your transportation needs.?Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.Free Spanish classes.Boost your earning potential with our referral program that offers paid compensation.Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking, and more!Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.*Benefits offered may differ based on the type of contract that is issued.So, what are you waiting for? Apply now!All applications and CVs must be submitted in English.
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