ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
The Senior Sales Manager plays a key role in the growth of our Spanish platform and forms part of our European Sales Hub. The Senior Sales Manager will build, manage, and scale our Sales platform in Spain across Student Accommodation, Multifamily (Build to Rent), and Flexible Living.
In this role, you will create and deliver B2C and B2B leasing strategies, oversee the launch of new properties and portfolios, drive our leasing performance forward, and lead our central leasing and B2B teams.
JOB DESCRIPTION
Key Role Responsibilities
Lead the Sales department to achieve the department and business objectives
Create, launch, and deliver leasing strategies across all areas of the business and oversee the launch of new products delivered to the market
Create a B2B department that can support all of our properties and markets. Creating and maintaining client relationships that can support all of our products and markets
Deliver B2C leasing strategies that support the business objectives and own or support the delivery of the strategies
Act as the subject matter expert for Sales-related technology decisions and implementations across the business
Recruit, coach, and develop the team members, to create a high-performing department
Deliver Sales training across the business to support the development of all team members involved in the leasing processes
Owns the department's annual budgeting process
Owns the relationship with our external call centre to maximise performance. Setting clear KPIs, owning the budgeting process, and measuring the performance output
Develop scalable and adaptable leasing solutions for our Spain portfolio using technology enablers and people
Informs the wider business on the sales department performance by delivering reporting on the Sales team, property leasing, and competitor analysis
Forecast and manage resourcing levels in the department to match consumer demand and seasonal fluctuations (i.e. shift patterns, headcount) to manage operating costs and deliver an exceptional customer experience
Covers the Sales Director's responsibilities in his or her absence ensuring work is organised and executed in line with Greystar expectations
Work in collaboration with operations teams to deliver all elements of the leasing cycle including lead generation, lead conversion, tours, leasing, and renewals
Owns strategic relationships with our key demand channels such as OTA's and third-party agents to identify areas of opportunity to improve the sales funnel and conversion optimization
Help to define the Greystar standards for the quality and consistency of our Sales touch points including calls, webchats, emails and in-person/remote viewings
Create and maintain the use of Sales aids such as call script frameworks, email response templates and knowledge databases
Act as the Voice of the Customer, championing change and improvements across the customer experience
Improve NPS (Net Promoter Score) – CSAT (Customer Satisfaction), Mystery shopping or other customer metrics
Experience & Skills
Essential:
A strong influencer and relationship builder; both internally and externally
Experience in setting up, scaling, and leading a high-performing B2C and B2B sales department
Strong numerate and communication skills including the ability to prepare and sell business proposals
Experience in leading people and talent development
Experience of successfully driving leasing/sales performance and managing operations including P&L responsibility and budget monitoring within the property sector or similar environment.
Understanding of Sales or Leasing cycles
Experience of working with and driving action from consumer data.
A demonstrable knowledge of relevant technology and processes of customer acquisition technologies, with experience of using them to optimise prospect conversion and profitability
Excellent organisation skills, including the ability to prioritise workload and show good judgment under pressure.
Fluent English verbal and written communication skills.
Desirable:
Knowledge of the residential real estate market
Additional language capabilities such as French, Italian or Portuguese
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