We're looking for a Sr Marketing Manager with strong analytical and project management experience to join our Books and Kindle Marketing team. This role is for candidates who are passionate about marketing communications, and empowering customers find their next great read.
If you are seeking to work in a fast-paced, entrepreneurial team, with the opportunity to build things from scratch and succeed in uncharted territory, then this is your home.
In this role, you will be responsible to drive customer acquisition, engagement, and retention goals and own the marketing communications strategy for Books & Kindle across off-Amazon channels.
You will develop, optimize and execute effective campaigns and present your strategy to senior leadership for new initiatives and customer experiences. This includes identifying target audiences, developing content and messaging, and partnering across internal teams.
You will work with cross-functional teams to build out communication strategies, develop and leverage marketing opportunities, growing strategic programs and enforce a high bar for communications to create a world class experience for Books and Kindle.
To be successful in this role, you will need to thrive on ambiguity, be able to see the big picture and also execute on a tactical level and detail-oriented. Experience in marketing communications, web analytics, Affiliate Marketing and/or CRM/email/push marketing is highly desired.
Key job responsibilities:
Lead the strategy and execution for Books and Kindle marketing on off-Amazon channels to establish best in class marketing programs.
Own end-to-end customer facing marketing campaigns, and improve processes to automate, scale and innovate touch-points.
Drive continuous performance optimization: monitor, analyze and report performance and patterns using key metrics and KPIs to measure success and inform future improvements strategies, accounting for relevance, selection and business objectives.
Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience.
Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content to our customers.
Proactively drive a measurement and learning framework for Books & Kindle across Outbound channels.
Drive A/B testing across channels, including creative imagery, messaging, offers, and CTAs.
Work closely with BI and partner teams to gain insights into customer behaviour, drive insights and develop targeted retention campaigns.
Partner with Books and Kindle teams to align on cross-functional efforts to retain customers.
Provide business requirements to Product Management and Engineering teams to build foundational systems.
Minimum Requirements:
5+ years relevant work experience in product/program/marketing management.
Strategical thinking with executing capability.
Experience partnering across a global organization and influencing across multiple teams.
Able to work in a diverse team.
Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and advance projects' business cases.
Experience managing products from inception to launch.
Experience defining and executing marketing strategies and GTM plans.
Savvy interpersonal skills; ability to work successfully with teams across the organization (e.g., Marketing, Product, Engineering, Design, Legal, Public Relations and Senior Leadership).
International/inter-cultural work experience.
Additional European languages (e.g., German, Italian, French, Spanish).
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
#J-18808-Ljbffr
