Hybrid role in our Madrid Office Senior Game Product Manager
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
EA Tracktwenty Studio
Tracktwenty is an Electronic Arts mobile game studio based in the center of Helsinki, and with members in Romania, Sweden and Spain. The studio brought SimCity BuildIt to mobile and tablet, with more than 200 million installs to date. We are seeking an experienced and driven Senior Product Manager to join our team, focusing on ad monetization, new feature development, and live operations optimization.
You will work closely with cross-functional teams, including game design, development, growth, analytics, and ad operations, to deliver exceptional gaming experiences and achieve our business goals.
Key Responsibilities: Analyze player behavior and game performance data to identify opportunities for optimization and improvement. Collaborate with game designers, developers, and artists to define new feature requirements and create detailed product specifications. Implement changes and enhancements to existing features based on player feedback and data-driven insights. Oversee the live operations of the game, including events, promotions, and updates, to drive player retention and engagement. In collaboration with Ad operations, develop and implement ad monetization strategies to maximize revenue without compromising player experience. Define and track key performance indicators (KPIs) to measure the success of ad monetization, new features, A/B tests, and live optimizations. Use data-driven insights to make informed decisions, optimize game performance, and drive continuous improvement. Act as the voice of the player, gathering and analyzing feedback to inform product decisions and enhance the player experience. Build strong relationships with internal and external stakeholders, including executives, partners, and the gaming community. Communicate product plans, progress, and results effectively to stakeholders, ensuring alignment and transparency. Required skills & qualifications: Bachelor's degree in business, game design, computer science, or a related field; an advanced degree is a plus. 5+ years of experience in product management, preferably within the gaming industry, with a focus on free-to-play games. A strong passion for games and understanding of monetization strategies such as in-app purchases and ad monetization. Strong analytical and problem-solving skills. Proactive and creative approach to always find the truth behind the numbers. Excellent written and verbal communications in English, ability to effectively and systematically use data to support recommendations.
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