Purpose and Passion Comprehensive Benefits Life-Work Integration Community Career GrowthAt Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level.
With determination, imagination and a deep caring for human life, we're solving some of the most important healthcare industry challenges.
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This is a place where you can find a career with meaningful purpose - improving lives through your life's work.
Location: This role can be based in Milan, Madrid, London, Paris, Dusseldorf, Warsaw.
Role Overview The European Headquarter Product Manager (EHQ PM) is the owner of specific product families or franchise(s).
This person is responsible for driving business growth through the design of a long-term strategic plan and the execution of annual Marketing Plans, ensuring coordination with Country Management and Global HQ division/franchise.
This position plays a critical role in developing and executing strategies across the European region that address both clinical and rapidly changing economic customer needs.
This role includes a direct report (Junior Product Manager), therefore a key part of the role is strong people leadership responsibility.
Key Responsibilities Annual Franchise Strategic and Operating Plan development and execution.
Develop competitive assessment, pricing models, lifecycle management, segmentation/targeting/positioning, and value proposition.
Provide Franchise Group Marketing Manager (GMM) with market analysis, insights, business cases needed to finalize AOP as well as financial plan.
Co-lead with MARCOM the development of new promotional campaigns.
Drive new product launch process within own product family, ensuring achievement of financial results at EU level.
Engage and meet Customers/KOLs, assuring alignment with all BSC stakeholders involved in KOL management.
Customer/Key Opinion Leader (KOL) Engagement Drive the execution of Franchise KOL events by setting objectives and agendas, developing and adapting promotional materials, and assuring correct logistics of participants.
Portfolio Upstream Align with Global marketing team on main trends/new guidance related to own product family, share unmet medical needs as input for BSC global focus.
Value-Marketing Franchise Management Upstream Provide expert input to Global product development teams to inform development of value strategy and enable robust pre-launch market assessment and price planning.
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