What to expect
You will be joining our lovely User Acquisition team and work on several user acquisition channels such as Google, Apple Search Ads & Facebook. You will be responsible for different clients and work on their projects with the aim of maximizing ROAS and LTV and managing their paid budgets. You will work with other growth teams to drive installs and convert users for our clients' apps and lifecycle marketing to enable Phiture's clients sustainable and strong growth.
What you'll doConsulting our clients based on their growth opportunities and challenges.Managing several client accounts and budgets.Devise new methods and strategies for improving the team processes and productivity.Execute tests, collect and analyze data, identify trends and insights.Help to achieve maximum ROI in performance marketing campaigns.Track, report and analyze campaigns in depth by understanding the core problems/drivers of change.Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise.Optimizing creative assets by working closely with our design team.Work closely with our Data & Engineering team to develop cutting edge technology solutions.Continually expand and optimize performance by looking into threats and opportunities.Research the relationship between paid and organic placements and cannibalization of organic traffic by paid placements.Research and analyze competitors, industry trends and markets.Produce relevant content and data-driven articles for our Services' knowledge base.Potentially lead a small team of consultants.What you bring to usBachelor or a Masters Degree in Marketing or a quantitative, test-driven field.First experience with Google App campaigns, Google Search, and Facebook advertising.Other social ads, DSPs, SEA or programmatic experience preferred.You are well-versed in mobile marketing, specifically acquisition.You like to be up to date on current trends, best marketing practices and have experience with working on creative assets.You are able to collect, gather, visualize and analyze information in details and therefore, make decisions the most effective way.First experience in A/B and multivariate experiments.You have first experience with reporting tools (e.g. Google Data Studio, Tableau, etc.).You have the ability to manage yourself, take initiative, work under tight deadlines and always keep a positive attitude.Project management and managerial skills preferred.
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