Senior Performance Marketing & Analytics ManagerIn briefOrca is looking for a talented Marketer who can help us build and scale the future of boating. If you enjoy boating, are a ruthless executor, and can scale consumer businesses to millions, consider reaching out.What to expectOrca is building a modern navigation system for sailors and cruisers. We are growing quickly, have an exciting journey ahead, and are looking for a Senior Performance Marketing & Analytics Manager to join our team. This position will play a crucial role in the success of Orca.As a Senior Performance Marketing & Analytics Manager, you will have the opportunity to scale a consumer product to hundreds of thousands of recreational boaters around the world.By being part of a small, highly focused team, you get a unique opportunity to develop your skills, grow alongside the company, and build a high-performing marketing team. While the role is fully hands-on from the start, we expect you to gradually transition into a leadership role as our marketing department grows.The ideal candidate has the technical acumen to define and execute an acquisition and retention growth plan, communicate effectively with product managers, engineers, and other stakeholders, has excellent time management abilities, and is passionate about having an impact on users. This role directly supports Orca's mission by ensuring Orca products reach millions of boaters. To succeed at Orca, you must be energetic, highly organized, and hard-working.What You'll DoYou are accountable for Orca's acquisition and retention funnel performance. In particular:Set up, scale, and optimize the acquisition and conversion funnel to turn leads into customers.Create and execute a sustainable digital paid acquisition strategy.Develop the analytics stack that helps us understand product usage, and supports our product development process.Get under the skin of our target customers: Understand and experience their problems, needs, desires, and willingness to pay through interviews, analytics, surveys, and in-field user testing.Define and execute the plans and campaigns to scale Orca to the next million boaters.Build hooks and mechanisms to increase engagement and brand loyalty, and nurture Orca's community of boaters.This role is a hybrid/on-premise role at our Madrid or Oslo office. The startup nature of the team provides many different opportunities for you to make an impact and develop yourself.What You'll Bring2+ years of performance marketing experience running digital marketing campaigns via Meta, Google Search Ads, or similar platforms.You have solved the problem of comparing different acquisition channels and optimizing budget allocation between them.You have set up a marketing stack to understand product usage and satisfaction across different cohorts using Adjust, Mixpanel, Google Analytics, or similar.Ideally, you have worked in a D2C startup and have successfully solved similar challenges.Excellent communication and collaboration skills.You have an empirical approach to making decisions: you develop strong hypotheses, design experiments to test them, interpret the results, and communicate your findings to the rest of the team.You drive autonomy, proactivity, and ownership. You actively expand your comfort zone by exploring new or unfamiliar tasks.Dedicated and ethical approach.How we workWe are on a mission to disrupt the marine industry led by global companies such as Garmin and Navico. This requires setting the right direction, having a sharp focus, and delivering quickly.We can do this only by bringing out the best in each of us. We help each other but also hold each other accountable to reach our very best.We are pragmatic with processes. We think of them as organic and evolving systems. We measure the success of a given process by looking at its impact on employee or customer happiness and satisfaction. This is a never-ending process that we expect you to contribute to.We are a multicultural team and English is our communication interface. We have a hybrid culture: while we have a strong remote culture, we strongly believe in the benefits of co-location. The team operates out of Barcelona, Madrid, and Oslo, with a few employees working remotely in other countries as well.About the TeamYou will be joining a small and close-knit team of industry veterans. We've been working in this space for years and have several successful startups behind us. Our core experience is product development, software, and hardware engineering.Working at Orca means working on interesting problems and having a direct impact on the people who use our products. We offer an opportunity to help build a product that is loved by hundreds of thousands of boaters while also having the potential to disrupt an entire industry. You'll be working with talented people building state-of-the-art consumer experiences.We offer a competitive combination of salary and benefits. We believe that good talent shall be compensated accordingly. We also offer flexible working hours, remote work options, and opportunities for professional development and growth.
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