Senior Paid Social Media Specialist

.Senior Paid Social Media Specialist - (Hybrid)As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us!We're seeking an experienced Senior Paid Media Specialist to join our global Online Marketing team in Barcelona (hybrid) to help leisure travellers to discover and stay engaged with our apps and websites across different brands, geographies and travel solutions (flights, hotels, car rentals, trains), and ideally get customers to become Prime members to get access to discounted prices, special deals and exclusive servicing. If you're ready to soar, we're ready to take you there.Why eDreams ODIGEOJoin the world's leading travel subscription platform and one of the largest e-commerce businesses in Europe.20 million customers – 44 markets – 5 brands – 5.4M members in Prime16.2 million bookings FY23 - More than 50,000 bookings per day - 100 million daily user searches1400 employees – More than 50 different nationalities - 99% permanent contracts - 36.3 average ageWe're a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.What you will do:The Role's Key Responsibilities and TasksAs an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Senior Paid Media Specialist in the Online Marketing you will be in charge of:Ideate and implement online marketing campaigns across Paid Social, Display and Video advertisement networks for all eDreams ODIGEO brands and products; Monitor and optimize the campaign performance to ensure campaign targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc) through continuous optimization; Ideate and execute A/B testing for creatives, landing pages, targeting and other relevant dimensions; Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers; Collaborate with providers (Meta, Google, TikTok, etc.) in order to maximise the full potential of each platform/media (testing new features, digesting new data, etc); Create new/improve current best practices and document processes for campaign launch and ongoing optimization.What you need to succeed:Good to haveBring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team. Here's what you need to succeed:Deep understanding and hands-on experience in managing one or more media buying platforms among Meta and YouTube/Google. Other platforms are nice to have: TikTok, Snapchat, Pinterest, etc; Strong understanding of display and video performance metrics and industry best practices; Truly curious and passionate about online marketing