Are you a passionate media expert? Pernod Ricard Spain is seeking a Media Manager to drive our media activities and elevate our iconic brands to new heights. As a key link between brand managers, the media agency, and cross-functional teams (Creative, Social Media, CRM, E-Commerce, Influencers, Earned Media, Sponsorship…), you'll shape our media strategies for the portfolio of brand as a whole and invidivudally , ensure timely campaign launches, and uphold media management excellence.
1. Orchestrating Operational Excellence Act as the primary liaison for day-to-day agency management, fostering a collaborative partnership. Champion adherence to 'best-in- class' standards, overseeing offline and online campaigns, and validating media process. Lead the end-to-end process of media and collaborate with the rest of the Digital & Comms members to deliver integrated media strategies.
2. Strategic Planning and Optimization Collaborate with brand managers, Communications Team, and Insight Team to craft strategic media briefs that align with brand objectives. Develop an in-depth understanding of Pernod Ricard's España portfolio, prepare top level company media strategy. Drive media planning and provide strategic guidance. Innovate and propose fresh ideas to optimize media investments and foster long-term brand growth alongside short-term sales success.
3. Engaging Leadership Serve as the resident expert for traditional media channels, offering insights and guidance to internal and external stakeholders. Inspire the business with groundbreaking media strategies, fostering a culture of innovation and forward-thinking. Collaborate with HQ in Paris in reporting, best practice sharing and contribute to global deals (e.g.: JBPs with key players of the Advertising Industry like Google or META). Collaborate with media teams from other countries for best practice sharing and support when needed.
4. Data-Driven Performance Management Spearhead media reporting, agency commitment tracking, and audits, collect and validate data for our econometric model.
5. Cost Efficiency and ROI Maximization Drive continuous improvement in media spend, agency negotiations, and production efficiencies, all aimed at delivering optimal ROI against target audiences. Monitor, track, and benchmark working and non-working media investments to uncover innovative approaches for resource allocation.
At Pernod Ricard Spain, we're committed to fostering an inclusive and innovative workplace that encourages growth and creativity. As our Media Manager, you'll have the unique opportunity to shape media strategies for renowned brands, collaborating with passionate professionals across various departments. Be part of our journey to redefine excellence in media management and make your mark on iconic brands.
Apply now to embark on a media adventure with Pernod Ricard Spain!
Required Profile • Prior 8-10 years business experience with team leadership exposure
• Past experience in Media agency
• Past experience in both Media agency and advertiser recommended
• Fluent Spanish and English language knowledge (verbal and written)
General Skills • Cultivates a positive and adaptable attitude, demonstrating an integrated media mindset and fostering team cohesion within dynamic and high-pressure business environments.
• Exceptional verbal and written communication skills, adept at tailoring presentations for diverse audiences, including executive boards and peer groups, across both local and global contexts.
• Enthusiastically embraces the role of company ambassador in international and industry arenas,.
• Demonstrates a genuine eagerness to immerse oneself in the business, actively seeking to understand and embrace the client-side perspective to enhance overall service delivery.
• Proficient in effective team management and development, fostering the growth and team potential.
• Displays a strategic mindset, consistently envisioning innovative approaches and thought leadership, while taking into account various viewpoints and their implications.
• Proven track record in recognizing and capitalizing on business development prospects, coupled with a pragmatic analytical ability to swiftly deconstruct complex challenges.
• Recognizes advertising campaigns as comprehensive end-to-end processes encompassing creative, social media, CRM, data, earned media, and other critical touchpoints (not in the scope of the candidate responsibilities).
• Exhibits outstanding aptitude for team building, leveraging collaborative consensus-building to drive goal achievement.
• Combines decisiveness with a collaborative work ethic, seamlessly collaborating with diverse teams.
• Possesses an engaging and open interpersonal style that fosters effective communication.
Technical skills • Integrated online and offline media expertise
• Profound knowledge of Digital and Offline Strategies, leveraging diverse tools
• Mastery in Programmatic Advertising, Data Analytics & Automation for econometric models
• Proficiency in Emerging Technologies and Platforms
• Results-driven with energy, urgency & creativity
• Familiarity with Google Technologies
• Proven track record of impactful, innovative campaigns
• Expertise in Digital Campaign Optimization
• Strong history of successful advertising campaigns
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