Senior Marketing Specialist - Token Management System (TMS) Decubate is seeking a proactive and creative Marketing Specialist to join our inaugural Go-to-Market (GTM) team for our Token Management System (TMS).
This all-in-one, white-label solution simplifies token management for Web3 projects.
As a Marketing Specialist, you will play a critical role in generating inbound leads, driving brand awareness, and creating demand for the TMS platform.
Working closely with the Account Executive and as part of the customer journey team—which includes the CEO, UX designers, Backend developers, Operations, and other stakeholders—you will ensure seamless collaboration to convert marketing efforts into measurable business outcomes.
A strong understanding of SaaS marketing in a B2B setting and experience with marketing tools are essential for success in this role.
Key Responsibilities Design and execute targeted marketing campaigns to generate high-quality inbound leads, leveraging lead magnets, landing pages, and email workflows.
Develop high-value content like blog posts, case studies, and videos tailored to Web3 audiences, ensuring consistent brand messaging.
Plan and manage data-driven digital campaigns across platforms to optimize performance and ROI.
Align with the Account Executive to convert marketing efforts into sales, ensuring smooth lead handoffs.
Host webinars and engage with Web3 communities to drive awareness and generate leads.
Monitor marketing campaigns and provide actionable insights to the team.
Required Skills & Experience 3 years of experience in B2B marketing, with a focus on inbound lead generation and SaaS marketing.
Proven ability to work collaboratively with sales teams to drive measurable business outcomes.
Exceptional content creation, storytelling, and communication abilities.
Expertise in digital marketing, SEO, and lead nurturing workflows.
A passion for blockchain technology and its transformative potential, along with familiarity with tokenomics or financial software systems.
Proficiency in analytics tools (e.g., Google Analytics, SEMrush) for data-driven decision-making.
Skilled in design tools (e.g., Figma, Canva) for support in the creation high-quality visuals, prototypes, and marketing materials.
Good to Have: Experience in the crypto industry and an established network.
Experience in Web3 marketing or similar innovative industries.
Familiarity with SaaS B2B marketing frameworks and strategies.
Interest in emerging Web3 technologies and ecosystems.
Experience engaging with blockchain or fintech communities through events and partnerships.
What We Offer Flexible Schedule : We prioritize work-life balance, giving you the freedom to work when you're most productive.
Key Role in a New Product Launch : Be an essential part of the initial commercial team driving the success of our innovative Token Management System.
Two Free Meals Weekly : Enjoy company-paid meals on Tuesdays and Thursdays as a perk for your hard work.
Competitive Salary : Earn a compensation package that recognizes your skills and contributions.
Professional Growth : Gain hands-on experience in launching a cutting-edge product within the fast-evolving Web3 industry.