.Senior Marketing Mix Modelling Analyst with SQL (all genders)Full-timeMore than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.We are looking for a Senior Analyst Media Effectiveness (all genders) who will work closely with the Marketing Analytics Spoke Lead and Marketing Intelligence Director, being responsible for measuring effectiveness of our media mix and shaping the media investment strategy.Your responsibilities:Data-driven Decision Making:Implement a full funnel measurement strategy (brand and performance) for offline and digital media channels' effectivenessEstablish an incrementality framework for testable channels, plan and coordinate tests with marketing managersCollaborate with Marketing Measurement and Planning Expert to improve our media optimization strategies to achieve high level business goals with measurement constraintsIdentify the effectiveness of marketing campaigns for different business ROI drivers in various customer cohortsEstablish and maintain strong working relationships with stakeholders, including marketing analysts, marketing department heads, and external partners, especially for coordination of incrementality test calendarFoster collaboration across different business areas to achieve strategic objectivesHost training sessions for colleagues within and outside the team on your areas of expertise for knowledge sharingIdentify opportunities for process improvement and optimization of media investment planningFoster a test-learn-improve cycle for media effectiveness measurementImplement best practices and lessons learned from previous tests to enhance future initiativesCommunication and Reporting:Prepare and present regular reports (tableau and presentations) to the CMO, Marketing Intelligence Director, marketing leads and other relevant stakeholders