.Senior Marketing manager Digital Sales CataloniaSenior Marketing manager Digital SalesBarcelonaCatalonia, ESJob Title: ESI Senior Marketing Manager – Small BusinessDepartment: ADPESI MarketingIndustry: Human Capital Management Software and Services SolutionsOffice Location: BarcelonaDescription:ADP is a global leader in providing cloud-based human capital management (HCM) solutions that integrate HR, payroll, and time management.
With a strong reputation in business outsourcing services and compliance expertise, ADP is committed to helping businesses thrive.As our Senior Marketing Manager for Small Business, you will be a vital member of the ESI Marketing team, driving the marketing strategies that shape the future of our products and services.
Your focus will be on developing and executing innovative marketing campaigns that enhance product adoption, build brand equity, and deliver measurable business growth.
This new role provides a unique opportunity to make a substantial impact across EMEA, APAC, and LATAM.This role will lead cross-team marketing efforts to understand the Small Business buyer, develop tailored solutions and deliver demand generative activity to drive sales growth.This role will support and engage with our Small Business Digital Sales team, promoting existing solutions to the sub 350 employee segment.
The role will partner with local Product, Field and Digital Marketing to align best practices and maximize campaign impact across diverse markets.Key Responsibilities:- Strategic Partnership: Collaborate effectively with product owners, product marketing, digital marketing, content teams, business operations, finance, and ESI Small Business specialists to influence marketing direction.- Campaign Development: Craft and implement innovative marketing campaigns tailored to small business owners, ensuring high engagement and lead generation.- Market Insight: Develop a deep understanding of the small business sector in each country.
Use this knowledge to define and execute overarching marketing strategies aligned with segment growth targets, new product launches, and regional expansion.- Collaborative Engagement: Build strong relationships with internal teams to align goals and execute marketing initiatives efficiently.- Targeted Marketing Plan: Create a comprehensive marketing plan focused on the unique needs of the Small Business segment.- Value Proposition: Partner with product marketing to refine and communicate our solutions effectively, differentiating us in the marketplace.- Demand Generation: Collaborate with digital marketing, PR, content team, field marketing, and events to promote ADP solutions to small business buyers and influencers.- Inbound Strategy: Work closely with Digital Marketing team, as the subject matter expert for small business sector, to support the ongoing development of the inbound marketing approach