.lastminute.Com is looking for a Senior Marketing Business Analyst to play a crucial role in the Customer Acquisition area within the Marketing department. We are looking for a professional who is a data lover, a bit obsessed with a data-driven approach, and capable of understanding the dynamics of both marketing and data departments.Key Responsibilities:Proactively define and review an overarching marketing strategy, based on data and insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.Supervise the reporting for the Customer Acquisition departments to communicate effectively performance trends and insights to the manager.Collaborate closely with the Data & Analytics team to ensure alignment and coherence of overall data initiatives. It's fundamental to understand the DB structure and the dynamics to extract and analyze data from various sources including digital marketing platforms, website analytics, and third-party data.Partner with our marketing teams inside and outside the Customer Acquisition department, creating a strong connection with SEM, SEO, and Display teams offering support in setting the marketing strategy based on analytics.Create a connection with other marketing teams not in the Customer Acquisition department to understand how external factors can affect overall performance.Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.SQL and Excel skills are a must for this role, as it is fundamental to query the DB, extract the data, and manage it.Experience in digital marketing, understanding the main dynamics, and being able to set a proper strategy following a data-driven approach.Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights.Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech).Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners.Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment.Fluent in English to efficiently communicate with both international team members and stakeholders.Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms.Comprehensive understanding of Google Analytics 4 and related big query data models