In Poland, we are located in Warsaw and Wroclaw. Currently, we are looking for Senior Manager Marketing.Work location: Poland (remote)The primary focus of this role will be to develop and optimize social media strategies for the company and coordinate global campaigns. This individual must be a masterful storyteller with digital skills and advertising experience. They must have in-depth knowledge of social media networks, digital platforms and tools, including Facebook insights and native analytics from Twitter, LinkedIn, YouTube, and Instagram. They must know what type of content works best on what platform and how to optimize content accordingly, and understand each platform's different nuances.This individual must engage DXC audiences with the right content type, tone, style, and interactions while following brand guidelines.Job ScopeThis individual enhances and amplifies DXC's sponsorships, brand value, and awareness and builds strong communities through our social media platforms. They are responsible for developing and publishing content to engage our public audiences and our internal teams. They leverage social channels to build an interactive relationship between our online communities and DXC, enhance DXC's sponsorships, increase brand awareness, and generate leads.Essential Job FunctionsWork closely with teams across DXC to develop campaigns that help to achieve marketing, sponsorship, and business goals. Teams include regions, portfolio marketing, talent acquisition, brand, corporate communications, employee engagement, and internal communications.Collaborate with the Content Hub and creative services to optimize digital assets and collateral for social media.Coordinate social media programs and activities such as Twitter chats, live streams, Q&As, and other engagement tactics.Analyze performance and develop weekly/monthly performance and campaign reports on social media performance that will be submitted to the management and executive teams.Monitor DXC's social media accounts daily and engage with audiences.Track and listen for mentions of DXC, our leaders, sponsors, partners, and influencers across social platforms.Create process/methods for finding and archiving mentions and reviews.Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management team that outline any necessary changes to the digital marketing plan.Become an expert on social media tools used by DXC and train colleagues as necessary.Support and ensure maintenance of consistent corporate image and messaging across all platforms.Key Deliverables/AccountabilitiesCoordinate social media plans and initiatives for sponsorships, global campaigns, and talent and acquisition aligned to the DXC Technology and global employer brand.Build a repository of resources and directories to promote and track DXC footprint.Create visible internal/external social media profiles with an authentic and engaging voice.Analyze and deliver performance and trending reports.Build profiles and audience segments for marketing campaigns.Provide marketing intelligence by tracking trends, chatter, and influencers.Basic QualificationsBachelor's degree or equivalent combination of education and experience.Bachelor's degree in marketing, business administration or related field preferred.Five or more years of experience in social media marketing and writing experience.Knowledge of the technology industry.Five years or more of experience working with business processes.Knows How ToPromote DXC content on social media.Drive traffic to DXC's website and increase conversion, engagement, and audience growth rates.Use marketing tools such as Adobe Analytics, Sprinklr, Dynamic Signal, Canva, and others or can be quickly trained to use new tools.Optimize assets for social media.Configure platform-specific functionalities such as live streaming, editing, analyzing, and monitoring.Copywriting SkillsHas skillful writing ability to convey technical ideas in a clear and precise way so that customers and audiences understand the messages quickly and easily. This person understands how to test copy and configuration of a tweet or a post, and re-write content from different perspectives.Customer Service SkillsUnderstands DXC's brand, style and tone and how to best handle all customer interactions and knows how to manage online discussions and comments and how to escalate exchanges as needed.Visual IntelligenceHas general knowledge of design to create visually appealing graphics and video snippets for each content type and platform.Understands what images and rich media will work and when, and how to repurpose assets for social media.Other QualificationsStrong analytical and problem-solving skills.Strong communication and project management skills.Creative, independent thinker.
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