Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid growth and expansion and looking for a Consumer Solutions Marketing Manager who is ready to join us in creating a #CyberFit future and protecting the digital world!
As part of our Product and Solutions Marketing organization and reporting directly to our Vice President of Product Marketing, this highly visible, global role will serve as both solutions marketing lead and product marketing lead. You'll look after our marketing strategy and execution for the Consumer segment and our Cyber Protect Home product.
WHAT YOU'LL DO Serve as the regional solutions marketing lead for all target audiences and our full portfolio of products.
Work hand-in-hand with the Regional Marketing and Sales leads on marketing strategy, plan, and execution.
Represent the company at meetings and conferences in the region.
Provide insights into technology trends, challenges, competitive landscape, and unique market differences.
Collaborate closely with global product, segment, and ecosystem marketing leads.
Create and regionalize content for marketing, channel, etc.
Contribute to a broader marketing plan owned by the Regional Marketing lead.
Represent marketing at a technical level, including training.
Build close relationships with partners and customers in the field.
Ensure work is documented, tracked, measured, and reported on.
WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS) 10+ years of Product and/or Solutions marketing experience within the IT industry, with B2B experience required, B2C a big plus.
Segment experience with Service Providers, especially MSPs required.
Experience with SaaS and within the cybersecurity market required.
Strong knowledge in backup and disaster recovery markets.
Experience working with commercial relationships and sales organizations.
Front-line manager experience at an established high-tech company preferred.
Successful track record of cross-functional, cross-company collaboration.
Comfort with high levels of ambiguity and proven ability to influence in a highly virtualized, matrixed environment.
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