About Clarity AI
Clarity AI is a global tech company founded in 2017 committed to bringing societal impact to markets. We leverage AI and machine learning technologies to provide investors, governments, companies, and consumers with the right data, methodologies, and tools to make more informed decisions.
We are now a team of more than 300 highly passionate individuals from all over the world. Together, we have established Clarity AI as a leading sustainability tech company backed by investors and strategic partners such as SoftBank, BlackRock, and Deutsche Börse, who believe in us and share our goals. We are dedicated to cultivating an exceptional workplace environment. We take pride in our culture, defined by our commitment to being fact-based, diverse, transparent, meritocratic, and flexible.
We have plans to continue growing our teams in Spain, the UK, and the US this year, so if you would like to join us on this rocket ship, keep reading! Your work will shape and guide the sustainable decisions of consumers and investors worldwide.
About The Role
We are looking for an experienced and creative Senior Manager, Content Marketing to lead our B2B content strategy.
In this role, you will be responsible for developing and executing a comprehensive content marketing plan aligned with our marketing funnel to attract, nurture, and convert institutional investor prospects.
Location
The role can be based in Madrid (Spain) or London (UK)
Way of Working: Remote / Hybrid
What You'll Be Doing
Working as a Senior Manager, Content Marketing you will be responsible for:
Create, produce, and oversee the development of long-form and short-form written content such as whitepapers, ebooks, case studies, blog posts, and social media updates
Strategically map content to different stages of the B2B marketing funnel (awareness, consideration, decision) to effectively guide prospects through the buying journey
Repurpose and repackage written content into various formats including: LinkedIn posts and other paid and organic channel updates
5-10 minute videos summarizing key content
20-30 second video teasers and previews
Podcast episodes and audio snippets
Utilize a multi-channel content distribution strategy to reach our target audience of institutional investors across multiple platforms and content types
Collaborate with internal teams to ensure content alignment with product messaging, marketing campaigns, and overall business objectives
Analyze content performance metrics and leverage data-driven insights to optimize and iterate on the content strategy
What You'll Need
7+ years of experience in content marketing, preferably in the financial services or B2B space
Proven track record of developing and executing successful content marketing strategies that drive demand generation and conversions, our core metric is marketing generated revenue.
Excellent writing, editing, and storytelling abilities with a portfolio of published long-form and short-form content
Experience with video production, podcasting, and multimedia content creation
Strong understanding of SEO, content optimization, and distribution best practices
Familiarity with marketing automation tools, CMS platforms, and content performance analytics
Ability to manage multiple projects and deadlines
Strong leadership, communication, and team management skills
Bachelor's degree in Marketing, Communications, Journalism, or related field
By combining exceptional writing skills with strategic content planning and multimedia production capabilities, the ideal candidate will craft a compelling content experience that resonates with our target audience and drives Marketing Attributed Revenue (MAR).
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